Runqiu Peng

- Founded and scaled “Liwang Island黎往岛” to 100k+ followers across Chinese social platforms (Red Note, WeChat Channel, China TikTok, BiliBili) in under two years; some videos reached 1M+ views. - Produced and directed artist interview videos: liaised with artists, managed budgets and schedules, and led a 7-person production team to deliver high-quality projects on time and within scope. - Conducted video performance analysis (views, watch time, engagement rate) and optimized content structure based on data insights, resulting in sustained follower growth and higher audience engagement. - Secured collaborations with Tate Collective and Saatchi Gallery, with videos published on their official Instagram and YouTube accounts, generating 40k+ views. - Skilled in video production and editing (Premiere Pro, Final Cut Pro, CapCut), combining creative execution with data-driven strategy.

- Delivered a large-scale month-long exhibition in collaboration with Douyin (China TikTok) Art: coordinated 20+ stakeholders (artists, partners, contractors), attracted 3,000 visitors, achieved 25+ media features, and generated nearly 50M social media impressions. - Directed PR strategy and execution for major exhibitions, overseeing end-to-end campaigns from event launch to performance evaluation; optimized media outreach to maximize visibility and audience growth. - Managed communications with top-tier international and domestic outlets (Wallpaper, Vogue, People’s Daily, Hi Art), expanding the institution’s global media network and strengthening stakeholder relationships. - Produced press kits and developed long-term partnerships with key media, industry platforms, and cultural influencers, securing sustained brand exposure and in-depth coverage. - Coordinated cross-functional collaboration with curatorial, marketing, and commercial teams, ensuring communication strategy aligned with institutional business objectives.

- Managed three Chinese social media accounts (The Whiteley, Damien Hirst official, V&A Museum), creating monthly content calendars, scheduling posts, and conducting end-of-month performance reviews to inform strategy. - Applied data analysis to optimize audience engagement: V&A Museum WeChat posts averaged 1.7k reads (4 posts/month), while Red achieved 8k+ monthly views (20 posts/month). - Supported international artist exchange exhibitions by coordinating logistics, supervising on-site staff, and delivering events that attracted 100+ attendees.

- Collaborated with the editorial team to plan and curate engaging and relevant content - Conducted 6 interviews with artists from prestige art schools and discussed different topics about their artistic practices. Sample article: https://www.madeinbed.co.uk/interviews/runqiu-peng-in-conversation-with-multimedia-artist-rong-bao. - Proficiency in editing the online website using the website tool Squarespace.

- Supported the development and execution of sponsorship proposals, collaborating with a 9-person team to pitch to partners including Dior, Gucci, Prada, Chanel, and Morgan Stanley. - Contributed to strategic planning and presentation of partnership packages, enhancing the museum’s ability to secure and maintain high-value sponsorships. - Coordinated logistics for high-profile gallery events and exhibition openings with 200+ attendees, ensuring smooth on-site operations and stakeholder satisfaction. - Assisted in preparing marketing materials and sponsor communications, aligning deliverables with brand guidelines and partnership objectives. - Provided tailored exhibition tours and hospitality services for high-net-worth donors and corporate partners, strengthening client relationships.

Scholarships: Finalist, Rhodes Scholarship 2022 (one of 14 from China) November 2021 National Scholarship (1% of students), Government of China October 2021 NJU Art and Cultural Creativity Scholarship (1% of students) May 2021 National Scholarship (1% of students), Government of China October 2020 First Prize, Souvenir Design Competition (3% of students) December 2019 Nanjing UniversityHong Kong-Nanjing Scholarship (5% of students) October 2019

Courses: Art Business: Finance and Management; International Art World: Markets Laws and Ethics

Independently assess works of art from the Egyptian pyramids to Pop art. Approach all kinds of art with a critical eye and sensibility of appreciation. Identify and date important art objects and define the basic characteristics (style, content, meaning, and goals) of movements and individual artists in Western art history.