Ruli Tobing

Member Board of Directors @ PT. Garudafood Putra Putri Jaya, Tbk

About

Professional experience:- 26 years experience in Sales & Distribution, combination exposure in All Channels, Areas, and Key Account Management, Route to Market Development, Channel Development, and Trade Marketing In Indonesian market- Experienced and have high passion in people & organizational development - Ability to work and to adapt in complex environment

Country

Indonesia

City

Jakarta Metropolitan Area

Industry

Food & Beverages

Skill

Key Account Management, B2B, Business Development, Business Planning, Business Strategy, Channel, FMCG, Logistics, Negotiation, Leadership, Project Planning, Sales, Strategic Planning, Sales Management, Supply Chain Management, Supply Chain, Team Leadership, Trade Marketing

Experience

Member Board of Directors

PT. Garudafood Putra Putri Jaya, Tbk

2025-12 - Present · 10 mos

Sales Director

PT. Garudafood Putra Putri Jaya, Tbk

2022-1 - 2025-12 · 4 yrs

Jakarta, Indonesia

Directing all sales activities within the company and ensuring the company’s sales grow sustainably and profitably in Garuda Food and leading sales organization of PT. Sinar Niaga Sejahtera (SNS) as company subsidiary to distribute Garuda Food Group products to all Indonesia market across channels.

Chief Executive Officer

PT. Kimu Andalan Nusantara (Barangkulakan)

2025-6 - Present · 1 yr 4 mos

Jakarta, Indonesia

Managing Director

PT. Sinar Niaga Sejahtera

2023-4 - Present · 3 yrs 6 mos

Jakarta, Indonesia

Sales Director

Danone Aqua

2017-9 - 2022-1 · 4 yrs 5 mos

Greater Jakarta Area, Indonesia

Directing all sales activities within the company and ensuring the company’s sales grow sustainably and profitably in Danone Aqua biggest region Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition. Danone in Indonesia is represented by three business categories including Waters, Early Life Nutrition, and Advanced Medical Nutrition with iconic brands such as AQUA, VIT, VIT Levite, Mizone, Caaya, Nutrilon Royal, Bebelac and SGM Eksplor. We empower more than 15,000 employees, located in Jakarta Head Office and 24 factories nationwide. Through a dual commitment to business success and social progress, we aim to build a healthier future for Indonesians. Find out more on www.dancommunity.co.id

Away From Home - Sales Director

Danone Aqua

2017-3 - 2022-1 · 4 yrs 11 mos

Jakarta

Leading Sales Organization of Away From Home Channel, with focused on : - Build strategy to execute and win - Develop team capabililty to be the best in class organization - Establish and sustain growth model in the marketplace

Head of Category Planning & Activation

Mondelēz International

2015-6 - 2017-3 · 1 yr 10 mos

Jakarta

Overall responsibility for commercial plan and category AC delivery (Biscuit, Chocolate, and Meals category) Overall responsibility for the sales strategy within the market. Overall responsibility for managing the trade investment strategy for the market, and execution of perfect store.

National Key Account Manager

Unilever

2014-11 - 2015-5 · 7 mos

Greater Jakarta Area, Indonesia

Managing key customer in hypermarket channel for all Unilever product category

Sr. Trade Channel Manager for Ice Cream & Beverages

Unilever

2012-6 - 2014-10 · 2 yrs 5 mos

jakarta

- Channel Development Lead for all channel in Ice Cream business in Indonesia (Modern Trade, General Trade and Unconventional Channel) - As a business development lead in Unconventional Channel for Ice Cream and beverages market - Drive Perfect Store (6P's) implementation in all channel for Ice Cream - Building Channel strategy and lead the implementation to all areas.