Rui Sun

Intern, Marketing Department

About

A student who is studying for a master's degree in strategic marketing at Imperial College Business School, has a cheerful personality and is good at communicating with others.

Country

China

City

Suzhou

Industry

Marketing & Advertising

Skill

Strategic Marketing, Communication, Economics, Online Marketing, Marketing Strategy, Accounting, Corporate Finance, Microsoft Office, EViews, Adobe Acrobat, Team Leadership, Written Communication, Teamwork, Chinese, English as a Second Language (ESL)

Experience

Intern, Marketing Department

COFCO Coca-Cola Beverages Ltd.

2020-7 - 2020-9 · 3 mos

Qingdao, Shandong, China

• Assisted in managing two e-commerce channels of JD and Taobao, and was responsible for coordinating the launch of new products and limited products, dismantling of product sales, traffic planning, and page design • Took part in strategy formulation of the UTC lottery plan for Yo Tea, the launch plans for Coca-Cola hot drinks in 2020 winter, and the IP cooperation plan for the Coca-Cola brand in 2021 • Analyzed market data such as traffic and conversion, formulated a ‘fan economy’ operation plan based on data analysis in the IP cooperation plan and reached a cross-industry cooperation with the virtual idol "Luo Tianyi"

Intern, Industry Research Department

Guosen Securities

2019-8 - 2019-9 · 2 mos

Shenzhen, Guangdong, China

• Performed daily liquidity stress tests (within a team of 3) by acquiring necessary data through SAP software. Provided results each week in report to Financial Controller • Created digital archive of all clients’ contractual documentation. Communicated process across all departments and is now used on a daily basis • Led comparison of competitor funds and produced performance updates for clients, investment team and third parties

Intern, Project Management Department & Audit Assurance Department

ShineWing Certified Public Accountants

2019-6 - 2019-7 · 2 mos

Jinan, Shandong, China

• Cooperated in quotation for the demolition project of Liuzhiyuan Village in Jinan High-tech Zone • Participated in the annual report audit of Shandong Institute for Product Quality Inspection and Shandong Fiber Quality Inspection Center, had a macro grasp of auditing workflow • Took part in bankruptcy liquidation of Anhui Xinmao Fine Mining Technology Co., Ltd

Education

Imperial Business School

Strategic Marketing

2021-9 - 2022-9 · 1 yr 1 mo

Core modules: Band Strategy, Consumer Behaviour, Digital Marketing, Entrepreneurial Strategy, Finance and Pricing Strategy

University of Liverpool

Economics

2019-9 - 2021-7 · 1 yr 11 mos

Core modules: Macroeconomics, Microeconomics, Econometrics, Behavioral Economics, Financial Management

Economics and Financ

2017-9 - 2019-7 · 1 yr 11 mos

Core modules: Principles of Macroeconomics, Principles of Microeconomics, Introduction to Statistics, Foundations of Financial Accounting, Maths for Economics and Business Activities: President of Hosting & Broadcasting Troupe of Art Association in XJTLU • Managed a host team with 30 people and ‘XJTLU Echo’ radio station • Hosted various forums, lectures, and cultural performance, including 2018 XJTLU Opening Ceremony, Award Ceremony of XJTLU Honoured Contributors 2018, party member activity of Suzhou Industrial Park Member of XJTLU Students Career Development Association • Assisted in organizing the 2017 Autumn Campus Recruitment Fair of XJTLU Volunteered for a local community service station Suxin Nverjia for volunteer activities in Suzhou in autumn of 2017. Worked in a team of 20 volunteers to provide support to living-alone elderly