Rui Pedro Ferreira

- Implemented and co-lead one of the biggest branding campaigns in the company, Stereotype Styling: budget plan, briefing concept and creator content monitoring. - Conceptualized the successful creator campaign for our 2025 Black Friday season: budgeting, creator content planning and performance evaluation. - Achieved end to end Project Management expertise.

- Developed and co-lead the TikTok cooperations project: achieved monthly overperforming results (over 100% ROAS) and motivated and guided taskforces to always aim for better outcomes. - Examined and updated performance evaluation metrics in the Outlet cooperations project for better assessments and refined briefings for higher creator engagement. - Created innovative briefings for branding and performance social media campaigns to enhance not only the aesthetic appeal but also the desired conversions: TikTok Theme hauls, About You Riddle, About You Moments. - Arranged and coordinated About You events, from guest list management to briefing conceptualization and implementation with brand partners and creators: OMR after party, About You Fashion Week Berlin. - Favorite project: PUMA for AYFW - directed end to end content creation for the brand show with 2 major German content creators. - Monitored accounting tasks in the team. - Gained and strengthened key project management skills: planning and scheduling, team leadership and stakeholder management, budget management, problem solving and adaptability.

- Planned and assessed (performance) creator cooperations and ensured campaign implementation in several European markets. - Consolidated negotiation skills and gained expertise in Social Media Marketing across various European markets.

- Planned and assessed (performance) creator cooperations for the Portuguese market: Country Launch, About You Awards, About You Fashion Week, monthly Fashion Hauls, special campaigns; - Attained strong negotiation skills and a deep understanding of the Portuguese Social Media industry.

Pioneered the Portuguese website soft launch: - Coordinated translations using the Crowdin system; - Tested local carrier logistics; - Executed bug reports and backend/frontend testing; - Analysed country specifics regarding brands and consumer behaviour; - Strengthened work ethic and problem-solving skills through attentiveness, commitment and perseverance in the tasks performed.

Summer Intern at the Finance and Accounting Department of Associação Empresarial de Águeda (Consulting): - Prepared bank reconciliation statements; - Learned the fundamentals of the PHC Corporate software; - Evaluated price/quantity proposals of office and energy suppliers and respective best alternatives using Microsoft Office Excel tools; - Analysed and assessed the policies of the Code of Public Contracts to deliver to partner companies as final internship assignment; - Improved time management skills and gained insight into a dynamic business environment alongside co-workers with different professional backgrounds.

- Thesis Work Project in SME Competitiveness and Internationalization (18/20); - Relevant Courses: Technology Strategy (17/20), Advanced Financial Management (18/20) and Statistics III (18/20).

- Relevant Courses: Strategy (16/20), International Management (16/20), Global Business Environment (17/20), Financial Accounting (15/20) and Statistics (15/20).

- Relevant Courses: Marketing (17/20) and Intermediate Macroeconomics (20/20).