Mark Rudkin

I ensure our clients have the strategic clarity needed to outmaneuver the competition and win in their market delivering actionable insights by combining rigorous market research, competitive intelligence, and deep customer analysis. My focus is on turning complex data into practical, effective strategies that optimize performance, boost revenue, and create a sustainable competitive advantage for our clients. I work hands-on with business leaders to: Uncover the "why" behind their data through deep-dive market and customer analysis. Build data-backed growth strategies tailored to their unique business challenges. Create a clear path to action that aligns teams and drives measurable business outcomes.

Marketing Strategy, Re-branding, Asset Development and Execution, Business Development, Management of communications channels and promotion of events.

• Developed and implemented a research-driven marketing strategy for a Rice University faculty startup, aligning stakeholder purpose with organizational goals. • Led pre-launch initiatives and established foundational marketing frameworks for market entry. • Created CRM and sales funnel for full launch.

• Developed and executed strategic marketing initiatives to elevate Leggett Ventures' brand presence and engage investors in real estate, oil & gas, and opportunistic investments. • Led marketing efforts for portfolio companies including On Point Custom Homes, Cannon Field, and NewFound Partners to drive growth and market visibility.

Private Equity owned company, post merger, 500+ employees, $100M+ yearly revenue. MarketCast is a data and technology-driven research and insights firm serving top brands, media companies, tech platforms, and sports and video game organizations. The company combines primary research, AI, and big data to provide full-funnel transparency for marketers, guiding their critical marketing decisions. Oversaw full research project lifecycle spanning survey design, analysis, insight generation, and client reporting for a client portfolio representing $2.5M+/year in revenue. Interpreted advertising analytics to optimize campaigns across creative, media strategy, competitive landscape, and programming. Both qualitative and quantitative research tracking and ad hoc projects resulting in more focused media spend for clients and greater insight into Brand Awareness and Net Intent resulting from advertising by clients and competitors in financial and insurance markets. Mentored junior staff and advised clients including Farmers Insurance, Ameriprise, and Charles Schwab on best practices as Research Lead. Managed special projects analyzing Super Bowl advertising for Fox Network and Phoenix Wealth & Affluent Syndicated Research.

Privately held company founded in 1981, 500+ employees, $23M+ annual revenue. With nearly 500 employees in nine different states, AccuFleet International operates in 11 airport markets and serves major international carriers in services including ground handling, exterior wash, upholstery, and cabin cleaning. Member of five member executive team managing sales and marketing team for market-leading aviation support services firm across 11 major U.S. hubs. Increased revenue by 30% through account-based marketing initiative and service line expansion efforts. Managed client portfolio including United, American, Delta, Lufthansa, Turkish Airlines, Air France/KLM, and Qatar Airways. Added Spirit, Frontier and Alaska airlines as clients within the first year and a half of growth strategy.

AccuFleet International began in 1981 in Houston, TX and does full scale ground handling work, passenger service, baggage handling, marshalling and towing/moving aircraft. Operations in Houston, Atlanta, Philadelphia, Phoenix, New York, New Jersey, Dallas, San Diego, Charlotte, and Los Angeles.

Aviation Department, City of Houston, 3000+ employees, $498M+ annual operating revenue. The three-airport system served nearly 60.1 million passengers in 2023. Together, Houston Airports form one of North America's largest public airport systems and position Houston as the international passenger and cargo gateway to the south central United States and a primary gateway to Latin America. Managed $3M+ research budget driving airport system customer experience strategy leveraging satisfaction surveys, mystery shopping, digital analytics, comments, and metrics. Year-over-year growth of 15% on website traffic through content initiatives to increase access to wayfinding, concession selection and implementation, parking, and flight data on the system's website, averaging 1M+ visitors/month. Acted as subject matter expert (SME) for all research conducted as it relates to commercial development concessions, marketing, parking and business development of the Houston Airport System, also participating as a member of the procurement selection committee awarding IAH Terminal D concessions contract in 2019.

Publicly-traded Oil and Gas Manufacturing company, (NYSE: NOV), 33,000+ employees, $8.5B+ revenue. NOV designs, manufactures, and sells drilling systems, components, and equipment used to drill oil and gas wells. Its product lines include drill pipe, drilling mud motors, drill bits, inspection and internal coating services, pressure pumping equipment, and more. Managed voice of customer (VOC) research and insight for 200+ new rig systems and aftermarket products through customized research within Research and Development group. Developed customer advisory groups to drive innovation and identify pain points in evolving markets. Identified and championed 3 innovative launches for cranes, automation systems (SaaS), and offshore rig product lines. Collaborated with global product and marketing teams across cranes, control systems, automation, and rig packages, tearing down silos and driving innovation stage-gate processes. Conducted multiple ad hoc surveys and conjoint analysis informing product roadmaps, market share, pricing options, and executive decision-making.

Top-ranked private university, founded 1912, 10,000+ employees, $8B+ endowment Located on a 300-acre forested campus in Houston, Rice University is consistently ranked among the nation’s top 20 universities by U.S. News & World Report. Rice has highly respected schools of Architecture, Business, Continuing Studies, Engineering, Humanities, Music, Natural Sciences and Social Sciences and is home to the Baker Institute for Public Policy. Orchestrated all marketing as chief marketing officer overseeing 17 clients and $1M+ annual budget for top-ranked business school. Spearheaded strategic initiatives including launch of several new academic programs, launch of responsive school-managed websites and associated collateral, magazines and assets. Managed team of 8 acting as in-house agency, mentoring several managers to the level of director and beyond. Pioneered online/social media strategy reinforcing brand, programs, and faculty research media positioning, increasing earned media by 20% consistently year after year.

Contributing writer for entertainment features for DMN weekly entertainment guide, "Quick." Interviews included bands such as Pixies, Ani Difranco, New Pornographers, Colin Hay (Men at Work), and others.