Rucha Naik

• Led comprehensive UX design initiatives for AI-driven SaaS platforms, achieving a 15% increase in user adoption while delivering accessible solutions across both web and mobile interfaces. • Spearheaded product strategy through extensive user research and journey mapping efforts, resulting in a 20% acceleration in feature delivery timelines and enhanced overall product satisfaction. • Engineered innovative AI workflows utilizing OpenAI GPT-4 and low-code automation (n8n), streamlining course creation processes and significantly improving onboarding efficiency for users. • Developed and maintained robust design systems in Storybook and Material UI, ensuring a consistent user experience across platforms while enhancing collaboration with engineering teams. • Conducted thorough competitive analysis of leading AI productivity tools to identify strategic gaps, informing product positioning decisions that strengthened market presence. • Collaborated closely with cross-functional teams to define project scope, aligning business objectives with technical goals to deliver impactful features that resonate with end-users effectively.

• Designed over 10 wireframes and high-fidelity prototypes for new web app features using Framer and Figma, enhancing user engagement through intuitive design elements. • Developed comprehensive user flows for landing pages and onboarding processes in a fast-paced Scrum environment, improving the overall user journey by streamlining navigation steps. • Presented innovative ideas and business development strategies during internal team meetings, contributing to a collaborative atmosphere that fostered creative problem-solving among team members.

• Managed asset libraries in Adobe XD to ensure adherence to ASU brand guidelines, achieving 100% consistency across all UI releases and enhancing overall user experience for students and staff. • Promoted Adobe Creative Cloud products to ASU students, staff, and alumni through targeted campaigns that led to a 30% increase in tool adoption within the university community. • Developed and implemented innovative marketing campaigns for the ASU Tech Hub that boosted audience engagement by over 25%, attracting a diverse range of users interested in technology resources.

• Conducted usability audits and heuristic evaluations on university websites • Facilitated competitor analysis to recommend functional improvements in ASU websites, boosting UI development timelines • Analyzed user surveys to discover pain points in user journeys while using ASU websites

• Applied design thinking principles to facilitate co-design workshops with the design team with the aim of gathering and synthesizing user requirements for the end-to-end UX design process • Analyzed user research data from interviews and focus groups across 12 international partner universities turning insights into design decisions • Led the development of comprehensive wireframes and Information Architecture based on user research and identified user needs • Crafted a scalable feedback channel tailored for universities, streamlining student-university communication efficiency

• Developed and managed design systems for brands like Huggies, Control Tower, and Onvation using Zeplin, making the design process more efficient • Designed wireframes and mockups in Figma for the Huggies Australia website, ensuring brand consistency across all platforms • Created a Progressive Web App (PWA) for Control Tower, increasing mobile traffic significantly • Redesigned the Onvation platform, improving usability and user retention through iterative design sprints • Worked with business owners and product managers to align design with business goals, improving site usability • Ensured implementation of accessibility standards across Kimberly-Clark products

• Aggregated data from SharePoint sources to design UI and Tableau dashboards, improving business KPI visualization • Used Miro to document research findings and create project roadmaps, enhancing communication with engineering and product teams • Conducted usability testing with Full Story, Maze, and UserTesting.com, ensuring designs met user and business needs • Negotiated design proposals with business owners and product managers to align with strategic business objectives, leading to enhanced site impressions

• Created mood boards to establish the visual direction for the packaging of the solar light, Photo-XL • Developed multiple design iterations to refine and perfect the packaging, ensuring it was aesthetic, functional and sustainable