Rubén Cano Gómez

• Create and execute online and offline marketing strategies for B2B clients, such as: Palacio de Hierro. • Develop campaign concept creation for new product launches to increase customer loyalty and engagement, improve retention and reduce churn. • Assist with the day-to-day creation, execution and optimization of customer lead nurture, onboarding and retention email and SMS programs. • Own and drive Public Relations key projects and initiatives to ensure brand positioning and awareness. • Coordinate and plan corporate events such as Fashion Week Mexico. • Manage strategic relationships including influencers (Laura Iafrate y La Kikis). • Track database management, generating business insights and proposals to achieve customer loyalty.

• Develop and execute Marketing Strategies and materials inside shopping centers such as Samara Shopping Mall, Patio Santa Fe, and external media for clients such as (Chili´s, Harry´s, Mc Donald’s, Grupo Inditex). • Develop and supervise social media content and publicity in billboards, buses, and digital screens tracking performance with Creative Design and Community Manager. • Monitor digital campaign performance, understanding industry and market trends for new business opportunities. • Design marketing material templates and content grid design standards. • Manage advertising media activities and budget including Paid Media. • Manage organization of briefs, planning documents and assets pre and post campaign launch. • Conduct strategic partnerships an PR campaigns with: Disney, Porsche and Luisito Comunica. • Provide guidelines to partners and local teams to secure brand consistency. • Manage and supervise BTL agency relations for internal and external communication materials, ensuring brand alignment and campaign calendar. • Coordinate and plan events for +500 assistants such as the Christmas tree lightening ($3.5M pesos budget), Día del Niño, and Mother’s Day. • Advise and manage event’s concept and programs, merchandising supervision, holding supplier negotiations and managing event budget. • Manage strategic projects from concept creation to execution, such as VIP PROMOTIONS.

• Create and develop Marketing campaigns, for El Costeñito located in Mexico City. • Coordinate Internal and External Communications initiatives and materials. • Organize corporate events, ensuring brand identity alignment. • Manage social media accounts, ensuring all digital content is executed as planned on calendar and well-optimized across relevant channels by tagging, linking, and performance tracking. • Track, measure, and report on promotions, special events, contests and channel results on a weekly, monthly, and quarterly basis. • Conduct Public Relation activities with external companies to create alliances and partnerships (ICA Flour, American Express, SECTUR, i Log). • Own brand activations, monitoring and communicating progress, generating reports. • Manage quality service surveys, to understand client needs and improve customer satisfaction.

• Execute and monitor marketing campaigns for 3 brands (Tony Romas, Prendalana y Drena Clean). • Responsible for internal and external communication activities and projects. • Ensure all departments have necessary materials to promote programs by overseeing the development and production of content for marketing needs, including print, digital, email, etc • Manage social media platforms (Facebook, Trip Advisor ,Foursquare). • Manage supplier negotiations, ensuring best prices within the market maintaining quality standards.