Ruby Liu

- Managed content calendars for brand social media accounts (achieved follower growth of 293% & 37.5% for Alice Pizza and OWNDAYS accounts) - Hosted over 15+ store opening events for 4-5 mini in-store events per year for the brand (e.g. K-Way K11 opening with Jeremy@MIRROR; Manolo Blahnik LG opening with Joey Yung at Carlyle & Co.) - GBA Strategic Marketing – Planned and executed engaging and result-driven campaigns across various platforms on Little Red Book, DianPing & TikTok (Over 5M+ reach and achieved top 3 ranking for Alice Pizza Brand in DianPing; attracted Chinese tourist customer base from 3% to 10%) - Initiated a series of marketing campaigns including email, print, digital, outdoor & social media - Build up and maintain good relations with influencers and media to confirm stable PR coverage for the brand - Assisted with CRM program launches and e-commerce operations with Online & Offline promotion

- Liaised with retail channels to launch marketing plans (e.g. in-store display, discount support) - Manage online e-shop and planning (promotion planning, advising on the flash promotion) - Consolidated report of sales and advertising performance and presented to management - Coordinated with external (e.g. buyers, agencies, KOLs) and internal (e.g. warehouse keeper, IT) parties to execute promotions - Develop and implemented marketing plans (e.g. influencer and social media marketing) - Monitored online advertising