Rubi Gupta

• Leading a team and assisting in Display, Mobile Social Media, Branding and other Online Advertising Strategy. • Oversee online marketing strategic planning including brand positioning, market and competitive analysis, customer segment analysis and budgeting. • Oversee paid marketing tactics, budget & reporting for Social Media, Affiliate Programs & PPC. • Drive the development and implementation of new revenue lines for the business. • Present campaign results and strategy at a senior management level. • Proactively conduct strategic account reviews on a regular basis to review performance and usage trends. • Work with the Business Heads to build the business plan and targets for Online Marketing, ensure teams and budgets are in place and functioning effectively. • Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns. • Leveraging PPC to increase Company ROI

• Maximizing client acquisition, sales, lead generation, sign-ups, etc. • Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns. • Responsible for Pay Per Click ad copy creation, keyword research, keyword traffic estimates and analytics analysis. • Minimizing overall costs, CPC and campaign inefficiencies • Restructuring PPC campaign ad groups (keywords + ad texts) for maximum relevancy and performance • Leveraging PPC to increase brand awareness and identity • Imparting / organizing training programs for the new recruits • Examine and develop client advertising business strategies and given valuable solution based advertising program recommendations. • Design Business proposals for new clients. • Handling Social media campaigns on Facebook, Orkut, Linkedin etc.

To serve as the primary business contact and consistently provide excellent customer service to accounts, as well as represent client needs and goals within the organization to ensure quality. Also responsible for managing pay per click campaigns across various search platforms.

• Launch, Manage & Optimize PPC campaigns on multiple search engines. • Keyword expansion & analysis. • Creating text ads based on keywords • Daily Reports (Using tools like Dart & DFA) • Effectively communicating with teams in the UK • Sell online, print and local search engine marketing advertising programs and solutions to new as well as existing business accounts. • Promotion of website & web pages on various search engines like Google, Yahoo, MSN, Miva, Ciao, UK Shopping, Shopzilla, Nextag, and Price Runner & More.

• Price analysis and transaction processing. • Submit website to different search engines and directories. • Writing and posting blogs. • Worked for search engines like Froogle, Google, Pricewatch, Pricegrabber, Smarter, Shopzilla • Price Optimization of products. • Web site updating and maintenance. • Searching and adding keywords for getting best ranking in search engines • Making creatives for the promotion of products • Coordination with head office and branch offices.