Rubén Vargas, MBA

Partners: Big Boy, Sexyy Red, Snoop Dogg, YG • First hire of a brand and entertainment consultancy focusing on the intersection of culture and global commerce • Exceeded annual quotas of $1MM in new business and organic growth of $3MM of revenue • Ideated and created several GTM plans for new and existing co-branded product launches • Responsible for all internal hires, nurturing client relationships, and negotiating corporate partnership deals • Won and led a consulting engagement to restructure the operations, marketing plans, and artist management of a record label with 8 A&Rs, 30 signed artists, and four recording studios, which generated record profitability • Implemented financial and operational processes to lead the efforts to raise seven figures in outside investments

Accounts: Bank of NY, Brookfield Asset Management, CBRE, Indivior, NYL • Actively developed and led multiple brand transformation programs for B2B and B2C companies • Worked on Fortune 500 Brand Perception (Qualitative and Quantitative), Design, Messaging, and Naming projects • Pitched new business, developed the pitches, and worked as a strategic lead on the pitch team • Created and implemented QA procedures for high-velocity asset production and content distribution engagements

Account: Amazon Web Services (AOR) • Global lead on the AWS B2B multinational marketing account, accounting for 70% of April Six’s revenue ($6.5MM) • Grew agency fees 300%, while recruiting and managing a team of 10 account managers and 15 content creators • Responsible for AWS’s marketing spend (CRM, strategic planning, campaign execution, analysis, and optimization) • Developed data-driven segmentation, content creation program, and lead generation strategies across business-to-business and consumer audiences, vertical markets, and business sizes

Account: Samsung Mobile Services Marketing (AOR) • Lead Account Director for Beyond’s largest client (Samsung HQ and SEA Mobile Services) in its history ($10MM+) • Directed efforts to implement marketing activities for major global Samsung mobile launches • Responsible for leading a 5-person client service team and a total production team of 20+ • Implemented proper internal procedures to handle hundreds of client inquiries and content creation requests

Account: Toyota North America (AOR) • Provided strategic leadership and daily client management to senior Toyota and Saatchi managers by planning and executing complex digital and interactive marketing programs • Mentored and led 16 account managers in Dallas and LA who manage Toyota’s digital campaigns and platforms • Accountable for successful execution of 2017 production budget ($16MM) and led all 2018 scoping ($22MM) • Co-led teams that pitched and won three new incremental pieces of business valued at $4MM

Accounts: AMEX, DIRECTV, Lazard Bank, The General • Won and led new business opportunities worth $5MM+ in revenue, including the U.S. studio's largest client • Experienced in developing interactive digital projects and managing large creative teams and Fortune 500 clients • Strategic role on existing accounts to investigate and define the client’s overall digital goals and road map

Accounts: Bloomberg and Restasis • Exceeded annual quota of $500K in new business and managed existing accounts with $4MM of revenue • Led mobile and web engagements: overseeing teams of strategists, designers, and engineers • Coordinated the development of the agency’s credentials, case studies, and outreach materials

• Performed front-line sales by positioning IPG Mediabrands as the industry leader in media bartering transactions to senior management of U.S. Fortune 1000 advertisers • Supervised five AE’s responsible for lead generation by crafting cold calling and emailing campaigns • Developed sales strategies, identified prospects, and initiated first contact with new leads • Identified and secured new business opportunities by pitching to senior level marketing and finance executives

• Institutional Fixed Income Sales and Trading focusing on Investment Grade, High Yield, and Structured products • Equity and Fixed Income research analyst supporting Investment Banking and M&A deal teams • Not (at least solely) responsible for the Great Recession of 2007

• First Year V.P. of Corporate Relations, Association of Hispanic and Black Business Students