Rajendra Singh Shekhawat

• Improved bulk & stiffness by changing coating properties • Established strategic partnerships with key distributors and suppliers, resulting in 22% new market development

• Oversaw the sales and marketing operations of a monthly volume totaling 16,500 metric tons of packaging board • Successfully implemented a new SAP ERP system to automate downstream information flow to channel partners, enhancing operational efficiency and streamlining business processes • Streamlined product mix, resulting in significant positive outcomes, including: • Decreased stock lot production by 1200 Mt per month • Reduced production loss and achieved a monthly increase of 1200 Mt in prime-quality production • Improved net sales realization and profitability across the entire product range • Achieved a remarkable 50% improvement in delivery time to customers, enhancing customer satisfaction and loyalty • Successfully expanded the company's market presence internationally, securing contracts with major global clients and achieving a 40% increase in export sales

• Implemented innovative pricing strategies across the entire product range, resulting in increased profitability and market competitiveness • Pioneered the transition from bar coating to blade coating, enhancing product quality and improving the quality of print & varnish results • Enhanced paperboard products by optimizing shade, opacity, smoothness, bulk, and stiffness parameters, leading to improved customer satisfaction and market acceptance

• Achieved a remarkable market turnaround by reducing non-profit area from 53% to 3%, resulting in a 50% increase in the profit-making network and a significant transformation in cash flow dynamics • Successfully initiated and led the Blade coating process team, overcoming initial resistance, to drive its implementation • Implemented a product shade change that significantly enhanced the product's appearance, making it an industry benchmark • Demonstrated strategic pricing expertise by initially offering a price advantage of 1000/- per ton (in the local North Market) compared to a West zone supplier. Within 3 months, effectively raised prices by 250/-per ton, resulting in a total increase of Rs. 1250/- per ton on a monthly clearance of 9000 mt

• Analyzed marketing data to identify trends and develop insights informing future marketing decisions • Improved supply chain efficiency from production to dispatch • Implemented new credit policies, resulting in a 30% reduction in overdue payments

Graduated with majors in Accounts and minors in Economics.