RS Naveen

Leading total Digital Acceleration/Transformation for Nestle MY ( All Brands) Leading the Digital Acceleration Team ( Digital Marketing, CRM, Tech Adoption, Data Analytics, Omni Channel Adoption, etc)

Heading ebusiness for total Nestle Nutrition which includes Brand, Digital, CRM, Careline, Tech Acceleration and Ecommerce.

Lead the South East Asia Digital team for MARS Pet Nutrition.

Managing Total Nestle's Infant Nutrition Digital Marketing, CRM, Consumer Marketing & E-Commerce. Brands include Nestle Lactogrow, Nestle Nankid, Nestle Mom&Me & Nestle Cerelac Head total Nestle Infant Nutrition Careline Team Head total Nestle Infant Nutrition Digital Acceleration Pipeline

• E-COMMERCE LEAD FOR ANMUM STORE AND ANLENE STORE ON LAZADA TO DEVELOP AND CARRY OUT STRATEGIC ONLINE MARKETING PLANS AND PRICING STRATEGY TO DRIVE ONLINE SALES. • ONLINE SALES INCREASED BY 50% SINCE NOVEMBER 2017. • OFFICIALLY LAUNCH ANMUM AND ANLENE STORE ON 11STREET ON FEBRUARY 2018. LAUNCH OF E-COMMERCE RETENTION PROGRAM TO ENCOURAGE REPEAT PURCHASE ONLINE • ANMUM CRM SALESFORCE LEAD ( CONNECTED MUMS CLUB), DRIVE RECRUITMENT, CONVERSION,RETENTION AND SALES THROUGH INTEGRATED DIGITAL ENGAGEMENT JOURNEY’S ONLINE VIA SOCIAL, PPC, EMAIL,MEDICAL CHANNEL & WEBSITE • DIGITAL MARKETING LEAD FOR ANMUM MATERNA, ESSENTIAL, FERNLEAF YOGURT AND FERNLEAF CALCIYUM • PLANNED AND EXECUTED VARIOUS DIGITAL MARKETING PLANS FOR THE ABOVE BRANDS TO DRIVE AWARENESS, CONSIDERATION AND SALES THROUGH DIGITAL AUDIENCE POOL. • PLANNED AND EXECUTED CONNECTED MUMS CLUB AND ANMUM’S SEARCHBACK STRATEGY TO DRIVE UP SEO(SEARCH ENGINE OPTIMIZATION), SEM(SEARCH ENGINE MARKETING) & CRO (CONVERSION RATE OPTIMISATION) EFFICIENCY TO DRIVE UP ONLINE SALES BY REDUCING ONLINE CONVERSION RATES. • LAUNCH OF CHINESE MEDICAL HALL/ BABY CENTRE REDEMPTION PROGRAM TO ENCOURAGE RETAILERS TO SELL OUR PRODUCTS AND TO ENCOURAGE REPEAT PURCHASE IN PARTICIPATING CHINESE MEDICAL HALL OUTLETS: BRINGING AN OFFLINE CHANNEL ONLINE TO DIGITIZE OFFLINE RETAILERS TO INCREASE OVERALL SALES TRACKING- PURPOSE WAS TO ANALYZE KEY ACTIONS TO TAKE TO BOOMING ONLINE CONSUMERS.

• Digital Marketing • Travelled to Zurich Global for a conference (Switzerland) - Represented Zurich Malaysia in Social Media. • Was involved in : - Project Lead for Newly Revamped Website. Project completion in September. *Zurich Website won Malaysian Website Award- Website of the month (November), shortlisted for website of the year. - Project Lead for E-Recruitment Initiative which includes a Digital Funnel strategy to gain lead generation for recruitment. - Project Lead that managed all of Zurich’s Social Assets which includes Facebook,Twitter & Youtube, which delivered Comprehensive Social Media Marketing strategies that surpassed this year’s Annual KPI. - Project Lead for Hearsay Social (Social Selling Platform) to agents which included launch of the program to road show training's to various agent. *Upscale current agents to be more digitally innovative in Social Selling - Maintenance of current Website that helped push product launches, key events, etc to engage consumers online. - Consultancy of digital effectiveness to agent portals to align a stronger and consistent digital presence to all relevant stakeholders. - Maintain SEO/SEM, digital efficiency for the launch of all 2015 & 2016 campaigns.

Digital advertising strategy, clientele includes Friso, Mondelez and Phillips.

Description:Was involved in - Cards marketing (involved in Credit Card Acquisition & Usage Promotions during festive seasons ( CNY & Christmas) - Merchant Partnership ( Securing merchant partnerships for joint promotions & year long tie-up, main role was to communicate on behalf of HSBC) ( I. E Eisentech Resources) - Product Portfolio ( Balance transfer promos & assisted in the implemention & coordination of the new Bank Negara Malaysia regulations)

Established a 6 man team to sell Ambank NexG cards to prospective customers in Universities and shopping malls

Key Honor Society(Monash Chapter). - Only the top 20 percent of students in Monash are given the opportunity to join.