Richard Rocca

As VP of Sales & GTM at Gradial, I’m building a high-performing sales organization focused on accelerating enterprise adoption of agentic marketing workflows. Our mission is to help customers unlock the full value of the tools they already use with faster migrations, publishing and execution-by reducing friction, increasing speed, and delivering outcomes that matter to CMOs, CPOs, and their teams. If you want to leverage a purpose build agentic worflow deisigned to meet your authoring, campaign and content output growth rate, let talk. Shoot me an email at richard@gradial.com. And yes, designers and content authors can publish directly from Figma to your channels w/o having to collaborate across dozens of jira tickets and arduous backlogs, all while keeping DAM librarians and taxonomies organized and in compliance to their brand. If you are not in compliance, Gradial will let you know and provide recommendations so you can get moving and legal approvals fast. 📩 richard@gradial.com

Leadership Merits Grew team to 9 direct reports representing $400Mn in ARR management 80% of team made 100% attainment of goal in 2024

President Club 2019, 2020, 2021, 2022, 2023 Global Rep of the Year 2023 Americas Rep of the Quarter Q2 2020, Q1 2021, Q4 2021, Q2 2022, Q2 2023, Q4 2023

Launched Canada Region with flagship customers in Retail, CMT and T&H Launched T&H Vertical practice with Star Alliance and Vegas Hotel customers in partnership with Salesforce. Positioned for acquisition. The company sold to Mastercard.

President Club 2015, 2016 Americas Rep of the Quarter Q3 2015, Q1 2016,

Presidents Club 2014 Americas Specialist of the Quarter, Q2 2014

Responsible for vertical strategy, which included corp development, editorial / partner prospecting, content strategy, revenue, in-market support and marketing/promotion. - Reach grew to 69M Monthly UV's by 2012. - Revenue grew 308% in 2012 / 230% in 2013

We merged with Video Egg and created SAY Media. See Say Media role above

NaturalPath Media was the largest online publisher network reaching the LOHAS audience. We reached an audience of 25+ million monthly unique visitors, ranking us #1 per comScore, over Yahoo!, Discovery and AOL. After a year of hyper-growth and establishing a #1 position in a highly competitive and desired new market segment, we positioned the company for acquisition. We elected to be acquired by Six Apart. and joined the Six Apart family in November 2009. (see Six Apart role above)

Led all aspects of Global Network Development and Monetization Strategy. Responsibilities included: Network Growth, Monetizing beyond the banner and Expansion into Canada and UK. -Grew Glam Media to #1 female media company, overtaking NBCU's digital flagship brand iVillage. -Drove $15.7Mn in annual revenue with the launch of a Mid-Market sales team -Developed and launched channel partnerships increasing RPM and sell-through in NA and UK

Led all aspects of Business Development for the largest representation firm. Responsibilities included: Network Growth, M&A, Ancillary Revenue, Grew Network to 98Mn Unique Visitors. Acquired 5 properties, including She Knows. #1 Female Lifestyle Destination Drove $5Min in in-direct and ancillary revenue.