Milene Santos da Silva

I am part of the Brand, Marketing & Communications (BMC) team, responsible for planning and executing internal communication strategies aimed at engaging and aligning EY professionals. My main responsibilities include: • Developing and implementing internal campaigns aligned with organizational strategic priorities • Building tactical communication plans for institutional and business initiatives • Acting as a communication consultant for internal clients, advising on best practices, channels, and messaging • Producing, reviewing, and adapting institutional content, ensuring consistency with the company’s tone of voice and culture • Managing and activating multiple communication channels, such as intranet, SharePoint, newsletters, videos, webcasts, and podcasts • Interfacing with external vendors and agencies (content, design, video, and translation) • Participating in strategic briefings and managing demands with internal stakeholders Beyond execution, I focus on workflow organization, prioritization of demands, and continuous improvement of internal communication, contributing to a clearer, more engaging, and efficient employee experience.

Responsável pelo planejamento, execução e acompanhamento de estratégias de comunicação interna e employer branding. Meu foco é promover o engajamento dos colaboradores, fortalecer a cultura organizacional e posicionar a UX Group como uma marca empregadora atrativa no mercado. Desenvolvo campanhas e conteúdos para os canais internos, além de ações voltadas a datas comemorativas, reconhecimento, integração e eventos corporativos. Também lidero iniciativas de employer branding e EVP, criando conteúdos para canais externos como LinkedIn, site de carreiras e plataformas de atração de talentos, sempre alinhados à cultura e aos valores da empresa. Em parceria com a área de Marketing, produzo peças visuais e textos institucionais, assegurando consistência e autenticidade em todos os pontos de contato com colaboradores e futuros talentos. Minha atuação tem um papel estratégico ao longo de toda a jornada de comunicação, contribuindo para um ambiente mais engajado, colaborativo e alinhado ao propósito da organização.

I work attending exclusively TOTVS, the largest technology company in Brazil, focusing on the Latin American market, particularly Argentina, Colombia, and Mexico. I am responsible for a wide range of activities to address the client's communication needs, including the creation and distribution of various types of content such as press releases, articles, announcements, invitations, and scripts. Additionally, I provide press support and monitor the coverage of key topics to ensure effective communication. I also contribute to the development of reports and action plans, conduct clipping analyses, and track relevant publications. Furthermore, I manage the locally hired agency to oversee topic discussions and interviews with local spokespeople.

I was responsible for providing operational and administrative support to the communications department, focusing on press relations, internal communications, and event organization. My role involved planning, managing, and overseeing orders and payments across various business areas, ensuring that both institutional and business communication initiatives align with the group's strategic objectives. Additionally, I maintained the company’s reputation and brand image, while planning, executing, and measuring communication activities for diverse audiences. I also droved the continuous improvement of the organization’s communication channels and tools.

Responsible for providing customer support by addressing inquiries related to the SAFe anti-fraud product. I monitored requests, managed delivery timelines, and ensured customer satisfaction. Additionally, I played a key role in strengthening the relationship between the Product and Sales teams, facilitating effective communication and collaboration across both areas.

Responsible for supporting the planning and execution of the internal communication strategy and managing press relations. This included identifying content and drafting materials for internal communication (e.g., newsletters, bulletins, advertisements, and campaigns) and external communication (press releases and media materials). I assisted in creating internal communication materials and channels, as well as planning and organizing internal campaigns and events. Additionally, I produced reports on communication activities, analyzing results, and developed and implemented research to evaluate the effectiveness of the initiatives.

Responsible for developing and/or translating folders, press releases, and newsletters about the company's products from English to Portuguese. I contributed to the creation of all communication materials for major industry trade fairs and facilitated interdepartmental collaboration, ensuring smooth and effective internal and external communication.

Responsible for maintaining direct contact with customers, addressing inquiries and resolving issues related to the registration process with the operator. Additionally, I verified the operator's invoices against the customer's payroll, ensuring the accuracy and consistency of the information.

Responsible for preparing and administering both written and oral assessments to students and also addressing any questions they had. Planned class content in advance and organized group activities to foster collaborative learning. Delivered content clearly and effectively, evaluating each student's understanding of the material. Additionally, I graded tests and assignments, providing constructive feedback.

Studies centered on reputation management, organizational communication, and leadership strategies. The curriculum delves into topics such as digital transformation, the intersection of communication and emotional well-being, governance, organizational culture, and ESG principles. It also explores risk and crisis management, the development of strategic narratives, inclusion and human rights, alongside contemporary challenges like fake news and the influence of emerging technologies in the corporate landscape. The program provides a comprehensive perspective on the role of communication in shaping meaning, strengthening reputation, and fostering dialogue with strategic audiences.

Comprehensive training in Public Relations, emphasizing organizational communication, crisis management, branding, social media, and event planning. The curriculum includes key subjects such as Communication Planning, International Public Relations, Strategic Marketing, Internal Communication, and Organizational Culture, alongside modules in Economics, Consumer Psychology, and Market Research. Additionally, the program integrates hands-on experience in audiovisual production, data analysis, and experimental projects, equipping students with both practical expertise and strategic insights for the professional market.