Roy Ritenour
Chief Executive Officer
About
A forward thinking and results driven operations executive with domestic and international experience in business development, territory management, financial management, sales, training/development, negotiations, mergers/integrations, fleet management, logistics and labor relations. Proven ability to achieve process improvements, grow revenue and achieve cost reductions in diverse environments. A visionary and highly accomplished producer with a strong reputation in team leadership and talent development, driving continuous improvement in operating results and corporate value.
United States
Bonita Springs
Construction
Income Statement, Pricing Strategy, Customer Retention, Pricing, Accountability, Customer Satisfaction, Sales Management, Forecasting, Operations Management, Sales Process, Fleet Management, Operational Excellence, Profit, Contract Negotiation, Car Rental, Team Building, Selling, Hiring, Account Management, Leadership
Experience

Chief Executive Officer
Roofing Services Solutions - RSS
Florida, United States

Region Vice President, Southeast U.S., Caribbean and Puerto Rico
Estero, Florida
P&L responsibility generating $1,100,000,000 annually. Integrated Dollar and Thrifty brands into Hertz operation, doubling revenue and creating efficiencies throughout the operation. Led ancillary development team creating new incentive structure for front line staff thereby increasing revenue and reducing incentive payouts as a percent to revenue. Led outsourcing initiative for car washing and car transport in major markets reducing costs by $1,000,000. Served as executive lead and sponsor for Hertz/Dollar/Thrifty strategic operations initiative for front line counter, kiosk and exit gate personnel, redefining standard work and implementing best practices across the top 60 locations. Board member for Florida Tourism board, Visit Florida and served on the Finance committee for same.

President Hertz Brazil & Senior Vice President Integration Management Office
Naples, FL
Lived and worked in Brazil overseeing all operations within the Hertz Brazil company. Developed and directed organization's restructure. Prepared Brazil operation for the World Cup and Summer Olympic games by opening locations, improving logistics, fleet purchases and reorganizing the management team. Worked closely with Latin American Hertz franchises to promote business in particular sharing best practices for long-term lease business and other revenue generating opportunities.

Vice President, Western Region
Los Angeles, CA
P&L responsibility for Hertz' largest region surpassing $1,000,000,000 in revenue, 400 staffed locations. 3,000 employees and more than 100,000 cars. Trained and developed front line managers on operating statements, cash flow, financial metrics and overall financial acumen vital to business, attributed to 320 bps improvement in total margin. . Negotiated airport bid packages as well as contracts with outside vendors. Chaired labor contract negotiations for western conference collective bargaining agreement with the Teamsters Union, avoiding labor stoppages and maintaining cost controls and labor peace. Served on the California Tourism Board, Visit California for six years.

UK Operations Director
Lived and worked in London overseeing Hertz' UK operation. Directed 120+ locations, 12,000 car fleet and 600+ employees. Coordinated the opening of green field locations throughout the UK. Spearheaded airport bids and was the operations contact for key accounts such as BAE. Served as board member on the UK Car Rental Association. In addition, opened Hertz Europe service center where nine different country back offices were consolidated in Dublin, Ireland.
Roy Ritenour's Contact Information
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