Roy Hornstra

Lead Content Marketing Strategy @ Booking.com

About

🚀 I strongly believe customer-centric content marketing should have focus in business strategies. Content creates a context for your products and drives brand awareness, thought leadership, conversion and leads. I'm passionate about putting customer needs central in content strategy and guide customers trough an optimised customer journey with data-driven, actionable and high-quality Hero-Hub-Help content. 💡What I learned: don't limit content marketing strategies and -campaigns to only Hero content and ATL ads. Make also use of the power of evergreen content to create better and more relevant touchpoints throughout your funnel. This also to leverage all paid and owned marketing channels to continuously reach and engage your audience 💥

Country

Netherlands

City

Amsterdam

Industry

Internet

Skill

AI, GenAi, Teamleiderschap, Contentmanagement, Marktplanning, Mondelinge communicatie, Presentaties, Zakelijke inzichten, Analytisch denkvermogen, Strategie, Social Media, Online Marketing, Contentstrategie, B2B, Public Relations, Marketing Communications, Corporate Communications, Internal Communications, Marketing Strategy, Online Advertising

Experience

Lead Content Marketing Strategy

Booking.com

2024-7 - Present · 2 yrs 3 mos

Amsterdam

Program Manager Digital Partner Experience - Content Marketing

Booking.com

2022-5 - 2024-7 · 2 yrs 3 mos

Amsterdam

Senior Online Marketer | Lead Content Marketing Strategies & Operations

Funda

2020-1 - 2022-5 · 2 yrs 5 mos

Amsterdam, Noord-Holland, Nederland

✓ Owner B2C content marketing platform https://www.funda.nl/meer-weten ✓ Responsible for building customer centric B2C content strategies (cross platform) ✓ Leading content marketing operations ✓ Distribution content via owned (website, app, social, SEO) and paid channels (social, SEA) ✓ Optimizing on platform funnels and UX flows ✓ Coordination editorial and social content calendars

Online Marketer | Content Marketing

Funda

2018-11 - 2019-12 · 1 yr 2 mos

Amsterdam

✓ Redesign and rebranding of content platfrom www.funda.nl/meer-weten ✓ Building data driven content strategies ✓ Set up Content Operations team ✓ Format development (multi-media) ✓ Product owner content platform ✓ Branded Content partnerships ✓ SEO / SEA ✓ Social Media (B2C) ✓ Media strategy content distribution

Social Media Marketer B2B en B2C

Funda

2016-10 - 2018-12 · 2 yrs 3 mos

Amsterdam

✓ Social Media marketing ✓ Social Advertising ✓ Multi-channel contentstrategies ✓ Influencer Marketing Campaigns ✓ Social- en Online Media performance analysis ✓ Community Management ✓ Employer Branding

Digital Communications & Social Media Officer

ROMEO

2013-7 - 2016-10 · 3 yrs 4 mos

Amsterdam

✓ Digital Communications Officer international dating platform (web and app) Romeo ✓ Development and roll-out social media strategy; ✓ Social Media en Community Management PlanetRomeo BV en PlanetRomeo Foundation ✓ Projectmanager PlanetRomeo Foundation (NGO) ✓ Project management en concepting marketing campaigns ✓ Online advertising ✓ Content Marketing ✓ App- en web-development (Scrum) ✓ PR

Digital Communications Officer & Project Manager LGBTQA+ initiatives

PlanetRomeo Foundation

2014-7 - 2016-9 · 2 yrs 3 mos

Amsterdam

PlanetRomeo Foundation is an NGO advocating for LGBTA+ rights worldwide. ✓ Development and roll-out online brand campaigns ✓ Development and roll-out online fundraising campaigns ✓ Social Media Management ✓ PR and relationship management major donors ✓ Project management funded LGBTQA+ projecten.

Communications & PR Specialist

HAN University of Applied Sciences

2011-9 - 2013-7 · 1 yr 11 mos

Arnhem

✓ Allround communications specialist ✓ Internal communications ✓ External communications & Public Relations FabLab Arnhem ✓ Social Media Management ✓(Web) Editor ✓ Project manager marketing campaigns

Communicatie & PR

FabLab Arnhem

2011-9 - 2013-7 · 1 yr 11 mos

Arnhem

Allround Communicatie- en PR-medewerker voor FabLab Arnhem, onderdeel van de Hogeschool van Arnhem en Nijmegen: - Beheer social media en community management; - Persberichten opstellen en verspreiden; - Webredacteur en blogger op diverse online platforms; - Eventmanagement van FabLab-activiteiten. FabLab Arnhem is een experimenteerlab en onderdeel van een internationale FabLab-community van 140 FabLabs. FabLab Arnhem is uitgerust met innovatieve, digitaal aangestuurde, machines zoals 3D-printers en lasersnijders: deze kunnen door de bezoekers worden gebruikt. Door nieuwe technologieën en oude ambachten te combineren ontstaan de innovatieve producten. FabLab Arnhem is een ontmoetings- en werkplaats voor designers, ondernemers en kunstacademie-, economie- en techniekstudenten waar kennis wordt gedeeld en ondernemerschap wordt gestimuleerd. Meer info: http://www.fablabarnhem.nl/

Consulent Re-integratie

2B 4Work

2009-9 - 2011-9 · 2 yrs 1 mo

Arnhem en Amsterdam

- Aansturen, begeleiden en coachen van gedetacheerde werknemers (ex-WWB’ers) tijdens het re-integratietraject op basis van 24/7 beschikbaarheid; - Projectmanager bij gemeente Arnhem, Amsterdam en Veenendaal - Ontwikkelen van mbo opleidingstrajecten en trainingen; - Spil in de communicatie tussen overheidsinstanties, hulpverleningsinstanties, werkgevers en cliënt; - Verantwoordelijk voor de acquisitie van banen; - Communicatiewerkzaamheden (ontwikkeling van- en optimaliseren van externe communicatie-middelen)