Roy Phua

Roy Phua

Group Finance Director @ Goodpack

About

As an experienced leader with a proven track record of guiding teams and managing complex projects, I have consistently driven organizational success by achieving both short-term and long-term strategic objectives. I bring a strong background in fostering collaboration across diverse teams, effectively managing resources, and maintaining a focus on delivering high-quality results within deadlines. My commitment to upholding the highest standards is reflected in my ability to implement and maintain processes that not only meet but often exceed expectations, contributing to continuous improvement across the board. I have successfully managed projects of varying complexity, from initial conception through to successful execution, ensuring that all key milestones are met. In every project I manage, I focus on aligning team efforts with organizational objectives to create a cohesive strategy that delivers measurable impact. My collaborative approach, combined with my passion for excellence, has earned me a reputation for building strong working relationships with stakeholders at all levels. I am committed to delivering exceptional results that directly support the growth and success of the organization.

Country

Singapore

City

Singapore

Industry

Transportation/Trucking/Railroad

Skill

Change Management, Corporate Finance, Group Financial Reporting, Treasury Management, Executive Financial Management, Data Analysis, Mergers & Acquisitions (M&A), IFRS, Internal Controls, Financial Audits, Forecasting, External Audit, Auditing, Financial Reporting, Consolidation, Accounting, Financial Accounting, SAP, Variance Analysis, Finance

Experience

Goodpack

Group Finance Director

Goodpack

LinkedIn
2026-4 - Present · 6 mos

Singapore

Spa Esprit Group Pte Ltd (Official Page)

CFO

Spa Esprit Group Pte Ltd (Official Page)

LinkedIn
2016-8 - 2026-3 · 9 yrs 8 mos

Singapore

• Leadership and Team Management: Provided effective leadership to a regional finance and accounting team of 30 professionals across Singapore, Malaysia, and China. Ensured alignment with corporate goals, driving operational efficiency and fostering a high-performance culture. • Regional Legal and Contract Management: Oversaw and managed the Group's leasing contracts, legal affairs, and trademark matters across multiple regions, ensuring compliance with local laws and aligning legal strategy with business objectives. • Strategic Financial Planning: Led the financial and strategic planning efforts alongside the CEO and the board of directors. This collaborative work directly contributed to over 80% growth in revenue and 30% growth in operating profits since 2016, underscoring the success of the long-term vision and strategic initiatives implemented. • M&A Leadership: Played a pivotal role in the successful acquisition of Spa Esprit Group by Jollibee Corporation (through its private equity arm) in 2021. • IPO Strategy and Execution: Directed the IPO process in Hong Kong from 2018 to 2020 in order to raise growth capital for the regional expansion plans of the Group’s beauty businesses. • ERP System Implementation & Cost Reduction: Led and implemented major changes to the Group’s ERP systems in 2017 and 2022, achieving a significant 50% reduction in ongoing IT-related expenses.

Banyan Tree Corporate Pte Ltd

Financial Controller

Banyan Tree Corporate Pte Ltd

2015-3 - 2016-8 · 1 yr 6 mos

Singapore

• Strategic Financial Leadership: Assisted the CFO/VP of Finance in overseeing all aspects of accounting, finance, forecasting, strategic planning, and investor relations. Played an integral role in managing both private and institutional funding efforts, contributing to the company’s financial growth and sustainability. • Consolidation and SGX Reporting: Managed group consolidation and SGX reporting for the organization, leading a team of 10 professionals. Acted as the primary liaison for internal and external auditors, ensuring smooth audits and regulatory compliance at the Singapore headquarters. • Process Improvement & Cost Reduction: Spearheaded the development and implementation of new financial processes at Banyan Tree, including the creation of a finance shared service center in Singapore in 2015. This initiative led to a remarkable 50% reduction in labor costs and a 30% reduction in headcount, significantly improving operational efficiency and cost-effectiveness.

Goodpack

Senior Financial Controller

Goodpack

LinkedIn
2010-7 - 2015-3 · 4 yrs 9 mos

• Strategic Financial Leadership: Assisted the CFO in overseeing critical areas such as accounting, finance, forecasting, strategic planning, job costing, deal analysis and negotiations, investor relations, partnership compliance, and financing (both private and institutional). Played a vital role in aligning financial strategies with business objectives to ensure sustainable growth. • Group Consolidation & SGX Reporting: Managed the group consolidation and SGX reporting processes, ensuring compliance with regulatory requirements. Acted as the primary liaison for internal and external auditors at the Singapore headquarters and key subsidiaries, facilitating smooth audits and transparency in financial reporting. • M&A Leadership & Landmark Deal: Led the due diligence process and played a key role in KKR’s acquisition of Goodpack for S$1.4 billion (approximately US$1.1 billion) in 2014. This landmark deal marked the first takeover of a listed company by KKR’s $6.0 billion Asia fund (the largest private equity fund that was raised for Asia) and became the largest privatization deal in Southeast Asia in 2014. • Financial Systems & Process Implementation: Managed the implementation of new financial systems, including SAP in 2010 and BPC for Budgeting, Planning, and Consolidation in 2013. Led training initiatives and conducted post-implementation assessments across both the headquarters and subsidiaries, ensuring seamless integration and improved financial reporting capabilities.

Deloitte

Audit Assistant Manager

Deloitte

LinkedIn
2004-8 - 2010-6 · 5 yrs 11 mos

• Audit Leadership & Team Supervision: Led and supervised audit teams in executing comprehensive financial, operational, and compliance audits across a variety of sectors, including manufacturing, retail, supply chain management, and statutory boards. Successfully managed audits for listed companies, ensuring compliance with industry standards and regulations. • Audit Planning & Risk Management: Developed detailed and effective audit plans that incorporated thorough risk assessments. Designed tailored audit programs to evaluate and ensure the effectiveness of internal controls, identifying areas for improvement and recommending actionable solutions to enhance operational efficiency. • Regulatory Compliance & Financial Statement Audits: Coordinated and executed audits on financial statements, ensuring full compliance with SFRS, IFRS, US GAAP, and other relevant regulatory frameworks. Played a key role in ensuring adherence to SOX (Sarbanes-Oxley Act) requirements, safeguarding the integrity of financial reporting and mitigating risks associated with non-compliance. • Liaison & Coordination of Advisory Services: Acted as the key liaison between internal teams and Deloitte Consulting for the advisory services related to the proposed upgrade of ERP systems for statutory boards.

Education

Nanyang Technological University Singapore

Nanyang Technological University Singapore

LinkedIn

Accountancy

2001 - 2004 · 3 yrs

Roy Phua's Contact Information

Email

******@***.com

Phone

(**) *** ****

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