Roy Mizrahi, CPA

Leading the Business Intelligence (BI), Data and Analytics business in PwC Israel, providing customers tailor made solutions for Big Data management, thru implementation of Innovative tools. Combine financial knowledge, business experience and innovative technology to provide high end solutions. Drive efficiency driving transformation from manual processes to automation solutions using tech tools. Manage a team of developers and consultants thru various advisory, innovation, BI, Data and Analytics projects. Full implementation of technology solutions for our customers, including developing the solution, train the users and assist in the organization changes required. Increase the business thru partnership and creative business perspective. Leading Data Strategy projects – end to end processes. Being a trusted adviser of our partners and customers. Partner with executive managements and assist management teams to make the right decisions for their business based on the right data and analysis. Responsible to create material productivity gains for our customers.

MRBI's Mission is to provide our customers greatest advantage of their data by analyzing all relevant information and ensuring the results of the analysis are actionable, to create material productivity gains and all that by being a trusted adviser for our customers. We provide our customers a great tool to manage the business based on BIG DATA in the format of a live and dynamic Dashboard designed by experts and using Microsoft software and by that we: ✓ SAVE our customers TIME ✓ SAVE our customers MONEY ✓ Allow our customers to invest time EFFICIENTLY ✓ Create CLARITY ✓ Lead our customers to the NEW WORLD of data management In MRBI we ensure that actionable information is delivered to decision makers including executives, managers and field employees. We focus on data integration and provide visualizations and KPIs with a consolidated view across the business, regardless of where the data lives. In a world where the numbers of data producers (people, organizations, machines) is increasing dramatically, we satisfy the demand for data capture, data management and data analysis. MRBI's solution fits the requirements of corporations of all sizes. We specialized in creating tailor made solutions thru characterizing the unique needs of each of our customers. We ensure our customers a greatest advantage of their data, and create immediate productivity gains.

Own and manage the overall revenue reporting rhythm for the subsidiary. Work with finance peers to ensure these reports meet the needs of business partners and are effective in enhancing their understanding of the business. Design and manage the overall revenue planning processes for the subsidiary (Forecast cycles - quarterly, monthly and weekly; and Yearly Planning). Ensure that the processes are fully integrated across the subsidiary and meet the needs of both local and Area stakeholders. Drive focus on quality inputs, quality outputs and ensure all deadlines are met. Understand the P&L implications of revenue results, anticipate where changes in revenue mix may generate issues for accountability metrics and work with business partners to develop mitigation plans. Ensure all processes are executed in a compliant manner. Act as key finance support of the Business Group leads - help them understand their business financial performance and key products and link this to their scorecard metrics, help with opportunity identification and support them in creating balanced forecasts and budgets. Provide insightful analysis of the monthly and quarterly revenue performance with emphasis on underlying business drivers, areas of strategic importance, trending and implications for future results. Coordinate and lead the revenue analysis and story development for each Rhythm of Business cycle. Take a lead role in the core cycles of the company including preparations and presentations of financial results. Use benchmarking reports to understand relative performance and share insights with senior management where opportunities for improvement exist. Whitespace - engage with business in opportunity identification. Leverage cross-subsidiary perspective to challenge the business - to address risks and highlight growth opportunities. Act as coach to the other revenue roles in the finance team. Close business partnership with senior management and provide executive support.

As part of my job and the responsibilities related to it, I produce yearly budgets for the segments under my responsibility, I am the owner of the forecast cycles - I forecast the results of the busienss on a quarterly, monthly and weekly basis (in differnet levels of details). I am the forecal point for connecting the business to the numbers. I perform tracking around the business results, and have the responsibility to report on time to the management (both local and abroad) regarding risks, upsides and red flags as well as the status of the business, the results Vs budgets and Vs forecast and moreover about the health of the business. The role requires a fully involvement in the business, while working very close to the management of the company. The role involve co-operating with employees from all levels (CEO, CFO, segment leads and managers) as well as with colleagues around the globe.

I had the responsibility for the whole company expenses budgets. I was responsible for tracking and performing forecasts for the expenses side of the whole company. The tracking included some models and reports published to the managemnt team in order to supply a bright view of the results and to perform a better spend managemnt. One more responsibility was building the infrastructure and implementing processes regarding Controls and Compliance. Responsibility for the financial reports and working with the auditors.

Supervisor in high-tech division. The role required managing working teams from both professional aspect and administrative aspect. I built a working proceeses, working frameworks, guided the teams, managed their work and assess their results. The role responsibilities also included - Performing audits and reviews for financial reports, working on tax reports and other reports for the tax authorities, for both private and public companies. Working on prospectus as an auditor CPA. Working on consolidating reports and on special reports, as well as handelling with approved plants and other grants approvals. As part of my job i had a direct and continuous contact with our customers and with all the departments in PwC.