Roxanne Kaiser

Founder & CEO — Proxy Wellness

About

I’m Roxanne Kaiser, an Atlanta-based founder, mental health advocate, and creator behind Proxy Wellness — a non-CBD, non-THC supplement brand designed to support stress, overwhelm, and everyday mental well-being. After living with major panic disorder since 2017 and spending years in IT consulting, I built Proxy Wellness as the product I couldn’t find: plant-powered, science-informed, approachable, and honest about what living with panic disorder actually feels like. Proxy has grown organically through community, Amazon (where our products have held “Amazon’s Choice” badges), and my work as a public voice on mental health — including my role as an Ambassador for the Non-Profit, Mental Health Coalition and my visibility from Netflix’s The Ultimatum. In January 2026, we’re relaunching Proxy with an elevated brand identity, stronger retail positioning, and a focus on partnerships that make mental health support feel modern, accessible, and stigma-free. What I’m open to: • Retail + wholesale conversations (wellness, beauty, lifestyle, specialty, and grocery) • Mental health and entrepreneurship panels, podcasts, and events • Brand collaborations aligned with modern, realistic mental health If you’re a buyer, retailer, or partner interested in modern mental wellness products that actually work, I’d love to connect.

Country

United States

City

Atlanta

Industry

Retail

Skill

Brand Development, Product Development, Mental Health Advocacy, Marketing Strategy, Consumer Packaged Goods (CPG), E-commerce Social Media, Brand Partnerships, Community Building, Event Planning

Experience

Founder & CEO — Proxy Wellness

Proxy Wellness

2025-1 - Present · 1 yr 9 mos

Atlanta, Georgia, United States

Founder of Proxy Wellness, a non-CBD, non-THC supplement brand focused on stress, overwhelm, natural calm, and everyday mental well-being support. • Developed a line of plant-powered gummies designed for panic, daily calm, and sleep support • Grew the brand on Amazon, achieving “Amazon’s Choice” badges and national customer base • Led product development, branding, influencer partnerships, and launch strategy • Ambassador for modern, realistic mental health conversations through social, podcasting, and events • Leading a full rebrand + relaunch in January focused on stronger retail positioning, packaging, and in-person experiences

Founder & CEO — PastedNip

PastedNip

2020-1 - Present · 6 yrs 9 mos

Atlanta, Georgia, United States

Founder of PastedNip, a women-led, body-wear solutions brand offering premium, ultra-thin reusable nipple covers for the modern braless lifestyle. • Scaled from concept to nationwide distribution, now carried in 2,000+ boutiques and major retailers • Built omnichannel presence across DTC, wholesale, and Amazon • Led product development, supplier management, and manufacturing operations • Created brand identity, packaging, and growth strategy • Drove influencer partnerships and social-led community marketing • Managed retail buyer relationships, merchandising, and replenishment PastedNip established my foundation in CPG, retail operations, and strategic brand-building — experience that deeply informs how I lead Proxy Wellness today.

Managing Consultant — Supply Chain & Retail Strategy

Capgemini

2015-7 - 2024-7 · 9 yrs 1 mo

Managed supply chain and retail strategy projects for top global retail and consumer brands across apparel, beauty, lifestyle, and specialty categories. • Led initiatives in allocation, replenishment, floor planning, and space planning • Supported large-scale digital and operational transformations • Worked cross-functionally with merchandising, planning, and distribution teams • Delivered insights that improved inventory accuracy, in-store execution, and customer experience • Developed strategic recommendations for assortment, demand planning, and inventory optimization This experience shaped my expertise in retail operations, consumer behavior, and CPG efficiency — all of which deeply influence how I build and scale Proxy Wellness.