Roxana Hernandez

Roxana Hernandez

CFO @ GELITA

About

Finance executive with over 25 years of experience, consistently recognized for excellence in strategy execution and performance. I have deep knowledge in the pursuit of better productivity and profitability at the lowest possible cost, using my knowledge, strategies, and procedures to achieve these goals. As a finance executive, I have the ability to provide transformational leadership, strategic management, process optimization, and automation processes, which allows me to build high-performance teams and deliver value effectively. I have worked on the implementation of financial strategies that resulted in a notable improvement in the financial results of the companies I have collaborated with. In addition, I am fluent in English and Spanish, which allows me to communicate effectively in international environments. Outstanding business-oriented skills include: *Ethics *Commitment *Formality *Responsibility *Negotiation *Communication *Teamwork *Empowerment *Transformational leadership *Strategic management *Process optimization *Automatization Process

Country

Mexico

City

Mexico City

Industry

Marketing & Advertising

Skill

Finance Management, US GAAP & SOX Compliance Expertise, Strategic Financial Planning & Analysis (FP&A), Cash Flow Optimization & Working Capital Management, Process Automation & Continuous Improvement , High-Performance Team Development & Leadership Coaching, Board & Investor Relations / Executive Stakeholder Management, Planning Budgeting & Forecasting, Leadership Development, Leadership, Cross-functional Team Leadership, Negotiation, Communication, Collaborative Leadership, Interpersonal Skills, Business Transactions, Libro mayor, Inglés, Comunicación, Conciliación bancaria, Conciliación de cuentas

Experience

GELITA

CFO

GELITA

LinkedIn
2026-4 - Present · 6 mos

México

Finance Leader for 3 sites in Mexico

Grupo IMU

Director of Finance And Administration

Grupo IMU

LinkedIn
2024-2 - 2025-10 · 1 yr 9 mos

México

Ensured compliance with administrative and accounting regulations across 11 companies. Led comprehensive financial analysis and developed finance strategies to optimize budgeting processes. Managed treasury operations, cash forecasting, and working capital optimization for Grupo IMU. Directed a team of 30 professionals utilizing SAP B1. I implemented improvements in financial management to increase efficiency. Main Achievements: • Transformed the Finance team, improving internal communication. Promoted staff development within the team. • Improved banking relationships by obtaining favorable interest rate adjustments. • Optimized the use of SAP B1 to improve operational efficiency. (purchase orders and payment processing) •Increased accuracy in working capital management. •Increased team efficiency in a regulated environment.

Pierre Fabre Laboratories

CFO

Pierre Fabre Laboratories

LinkedIn
2021-1 - 2023-9 · 2 yrs 9 mos

Ciudad de México, México

Advisor to the General Management Committee, providing strategic guidance on growth and profitability while acting as a trusted business partner. Holds overall responsibility for all financial aspects of subsidiary strategy, ensuring compliance and sustainable value creation. Leads and manages a high-performing finance team under tight deadlines, including month-end, year-end, and annual budgeting cycles, collaborating cross-functionally with all departments. Oversees corporate finance activities, managing policies on capital requirements, debt, taxation, and equity in alignment with corporate best practices and the global core model. Main Achievements: •Acted as a strategic advisor to the General Management Committee, guiding growth and profitability initiatives. • Led the transformation of the finance team, enhancing communication and collaboration with business clients. • Oversaw corporate finance activities, ensuring compliance with capital, debt, and taxation policies. • Delivered the Mazars 2022 report on time, addressing audit points and strengthening internal controls.

MSD

Mexico Enterprise Resiliency and Modernization Director Lead

MSD

LinkedIn
2018-6 - 2021-1 · 2 yrs 8 mos

Xochimilco, Ciudad de México, México

Coordinate activities related to project planning and integration to modernize assets and systems. Implement and control strategic project to reduce risk associated to old assets and data integrity gaps. Financial evaluation of the project, CIP management and achievement of monthly / annual targets. Coordinate site activities with stakeholders to track projects and assure Quality, Product Supply, IT and cost requirements Main Achievements: ● Improved communication and governance. ● Improved tracking tools, developing and implementing process improvements (LSS tools – Problem solving). ● Managed visibility to Site Direction and LA Regional lead of ERMD. ● Assigned as Xochimilco Data Integrity lead after 1st quarter targets achieved on time. 100% CIP Forecast vs. Actual.

MSD

Mexico Financial Services Manufacturing Director Controller

MSD

2013-3 - 2018-6 · 5 yrs 4 mos

Ciudad de México y alrededores, México

Financial support, control & reporting of four production sites. Develop Finance Strategy for Xochimilco Site 2018-2020. Responsible for A3 Cost site initiatives to reduce cost. Assure financial compliance (SAP month-end close, balance sheet reconciliations and audit readiness), SOX, Corporate & PWC Audit. In charge of Financial Planning, Inventories, Costing, internal control and Fixed Assets areas. Main Achievements: ● Supported restructuring actions; 2 MMD and 1 Animal health sites were closed, also a Pilot plant in Xochimilco was closed on time and according to restructuring expectations and with all financial activities performed. ● Executed Legal entity integration as Key member. ● Recognized in SAP implementation for Xochimilco, where previous experience and knowledge were key elements to reduce disruption elements. ● Implemented several policies & Fixed Asset controls to complete close of significant amount of open capital projects. ● Achieved MMD Audits with positive rates and no major observations. ● Integrated and developed Xochimilco SFMMD team from 11 to 7 members. ● Implemented FOM with positive feedback (Share services center). ● Brought Additional volume to Xochimilco by Finance evaluations in business.

MSD

Site Financial Services Manufacturing Manager Controller

MSD

LinkedIn
2008-1 - 2013-3 · 5 yrs 3 mos

Ciudad de México y alrededores, México

Ensure compliance with GAAP, UFP’s and other company policies and procedures and local regulations. Support Plant Operations in Finance Compliance. Report Financial Results to Headquarters and Divisional Management (Business Planning Process, major forecasts, Strategic Plan, and Annual Operating Plan). Calculating, analyzing, and delivering Cost Productivity. Complete the ICQ –SOX with reviews of controls and prepares local Audit requirements. Support SAP implementation Activities Main achievements: ● After one year as backfill, I got the Manager position and due to results achieved, a Job Posting Process was not necessary. ● Remarkable improvement of Spending Control at the site due to Green Belt project for Certification (2010). ● Appointed every year as regional support for new systems and methodologies. ● Recognized as facilitator between Marketing, Finance and the Plant. ● Got positive rating after Corporate Audit in Coyoacan, during 2010, ● Participated in the remediation audit for Xochimilco Site, achieving the highest score in 2010.

Education

Tecnológico de Monterrey

Tecnológico de Monterrey

LinkedIn

Business Administration

2000 - 2002 · 2 yrs
Tecnológico de Monterrey

Tecnológico de Monterrey

LinkedIn

Public Accountant

1992 - 1997 · 5 yrs

Roxana Hernandez's Contact Information

Email

******@***.com

Phone

(**) *** ****

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