Rourke McNamara

Built a 7-person AI marketing team that drove Google to #1 in developer sentiment for AI. Led GTM for Gemini 2/2.5 and Gemini CLI (36k GitHub stars in week one). Created the Kaggle GenAI Intensive (1M+ registrants) and scaled global community activations from zero to 240+ events/year. Primary author and strategist for the Cloud Next 2025 Developer Keynote.

Led Product Marketing for the Looker portfolio. Drove the integration of Looker into Google Cloud’s brand and platforms while pivoting the strategy from traditional BI to AI-powered conversational analytics. Launched the "Chat with your Data" vision at Cloud Next 2022.

Built the product marketing function for the analytics category and scaled it to 10+ full time employees. Lead the GTM for a product portfolio that included Amazon Redshift, Amazon EMR, Amazon OpenSearch Service, Amazon Kinesis, and Amazon MSK. Supported >50% annual YoY growth over three years. Launched five new services and created the Data Heroes and Data Community Builders groups to help drive community engagement with AWS Analytics services.

Scalyr offers a fast, powerful server monitoring, alerting, and log management service. Built by a team of ex-Google engineers with years of DevOps experience, we know what it's like to be on call, get an alert, and not have enough information to track down the problem. So we decided to fix that. Scalyr is backed by Susa Ventures, Bloomberg Beta, Google Ventures, and Sherpalo Ventures.

I led the launch of WANdisco Fusion, the company’s first Big Data product. As part of a shift in strategy, I created the partner marketing function to drive towards a channel-driven business, targeting IBM, Oracle, EMC, and HP as strategic partners. Other projects included the launch of a free trial (downloadable) version of WANdisco Fusion and implementation of a lead scoring system inclusive of a formal lead management process that measured and compared ROI for leads across different lead sources.

In preparation for the launch of RMS’s first SaaS offering, I built the company’s first global marketing organization and recruited a high-performing team of 40+ people across brand and creative, product marketing, demand generation and corporate communications. My responsibilities included developing the product positioning and market messaging for the shift from on-premise to the cloud as well as the development and roll-out of an innovative new pricing approach for the industry’s first SaaS product. I led the rebrand of the company, transformed a customer conference into a recognized industry event and expanded the communications function to transition RMS from an insurance industry leader to a global business leader. As head of global marketing I reported directly to Hemant Shah, RMS CEO.

Helped scale the marketing organization from eight to 27 individuals during a rapid growth period. Successfully executed Twilio's first user conference, bringing in over 500 attendees. Created a product marketing function focused on telling the stories of our customers and showing how their successes could translate more generally to other prospects and industries.

Built and managed a global organization of over 20 marketing professionals, including product marketing, industry marketing, and analyst relations. Responsible for positioning and sales enablement for all TIBCO products. Primary media spokesperson for all product related communication.

Owned product strategy and management for TIBCO's most important product line. Worked closely with customers and the field organization to insure product direction was appropriate to both customer and market requirements.

Worked with various customers to advise on software architecture, technical direction, team composition, and development processes. Worked with Sales on proposals and presentations to prospectives. Customers included, General Electric, Lucent Technologies, S.W.I.F.T., and Dominion Virginia Power. Most recenlty spent nearly two years building Exelon's EAI Group, including development of the overall architecture, presentation to upper management, hiring of the team, management of the first projects, and transition to a full time Exelon employee.

Created architecture for next generation of TIBCO's business to business product line.