Rouli Christopoulou

Appointed member of the BMW Foundation Herbert Quandt Responsible Leaders Network. The Network promotes responsible leadership and inspires leaders worldwide to work for a more peaceful, just and sustainable world. It consists from 2,100 Responsible Leaders from more than 100 countries, who beyond their professional & personal duties work across sectors, communities and cultures towards social change, with a shared goal of advancing the Sustainable Development Goals of the United Nations 2030 Agenda.

• Managing the Vodafone Foundation & Sustainability department • Leading the brand & strategy development, the programmes’ execution & the communication of Vodafone Foundation in Greece, focusing on utilizing technology for social good, addressing current and urgent societal needs (education & health sectors, humanitarian crisis / refugees), working closely with NGOs and organising employee volunteering programs • Responsible for an integrated Sustainability program focusing on transparency, business ethics, privacy, human rights/equal opportunities, youth employability, women empowerment, supply chain, responsible marketing, human resources, commercial products & services with social and/or environmental benefit. Planning & supervision of implementation of strategy framework & of communication internally & externally • Support CEO and executive communications with strategic messages, publicity opportunities & stakeholder engagement • Member of Corporate Affairs Management Team, Crisis Management Team, D&I Team, Global Foundations Team and company spokesperson for CSR/sustainability/social investment issues. Member of CSR Committee American Chamber of Commerce, CEO substitute for SEV Business Council for Sustainable Business

Development & implementation of effective Brand communication strategy for Vodafone CU, within the framework of Youth Team - the first cross-functional team in a multinational company targeting the youth segment: - Developing, delivering and appraising Media Relations programs, PR plans and Social Media plans - Creation & implementation of educational, cultural, entrepreneurship & CSR programs - Ensuring company’s reputation & commercial message is integrated in all forms of communication in compliance with brand guidelines - Briefing creative teams & BTL teams for print / web productions, materials & activations - Copywriting for press releases, articles, interviews, web content & social posts - Organisation of corporate & brand events - Coordination of Internal Communications activities - Identification of potential risks of suggested activities and suggestion of effective solutions as to protect and enhance corporate & brand reputation (Issues & Crisis management) - Monitoring press coverage

• Developing, delivering and appraising Public Affairs programs targeted to different stakeholder groups (business community, medical community, academics, NGOs, media, authorities, parents associations, internal audiences) • Strategic planning and implementation of Community Relations program aiming to build company’s social & environment reputation in local communities • Stakeholder engagement • Events management & Internal Communication • Enhancing company’s reputation & commercial messages via products & services promotion, brand and sponsorship activations • Coordinating Advertising Agencies for all print & digital Corporate Affairs productions & materials

• Developed PR plans, new business presentations and proposals. Participated in new business pitches • Coordinated interviews and pitched stories on behalf of Clients in the local & national. Coordinated and executed press events in Greece and abroad • Developed pitches, press releases, backgrounders, speeches • Secured speaking, exhibiting and sponsorship opportunities for client and identified award opportunities. Developed and executed editorial calendar plan • Maintained ongoing client relationships and daily client communications • Reporting Main accounts: AMVYX (Absolut, Level, Campari, Moet & Chandon, Dom Perignon, Bud Beer, Grant’s, Glenfiddich, Grand Marnier, Ouzo 12, Hennessy), Unilever (AIM, Organics), Bristol-Myers Squibb, Basil & Elise Goulandris Foundation - Museum of Contemporary Art, P. PETROPOULOS – ISUZU, Greek Ministry of Tourism

Corporate & Brand Communication, PR, Event Management Main accounts: Playmobil, Parthenis, The Place bar-restaurant, Filoxenia ’04 – Athens 2004

Corporate & Brand Communication, PR, Press Office, Media Relations, Event Management, Celebrity Endorsement Main accounts: Levi Strauss Hellas, Vodafone, Goody’s, Unilever - Algida, Mega Channel, Balux, 48 The Restaurant