rotimi kuforiji

principal technical product manager

About

Digital and product management professional with 7 years experience of working in online media. I have a strong track record in identifying and delivering product solutions that meet key business objectives, while maintaining and improving existing products to deliver optimum value. Currently, I'm Product Lead for the AOL Content Brands in Europe, serving a combined monthly audience of 10m+ UVs, as well as delivering a large proportion of its total EU revenues. My role covers everything from day-to-day operations and product development, to collaborating with programming, commercial and technology teams to deliver world-class product experiences. I'm primarily focused on developing and executing strategies that deliver audience engagement and revenue growth, using advanced analytics and data to measure and ensure success.

Country

united states

City

los angeles

Industry

internet

Skill

product management, product development, product requirements, project delivery, business analysis, a/b testing, web analytics, audience analysis, reporting and analysis, agile project management, scrum, commercial packages, editorial, online publishing, product lifecycle management, video production, web content, new media, broadcast journalism, online advertising, seo, user stories, user experience, digital strategy, digital media, social media, analytics, strategy, content strategy, digital marketing, search engine optimization

Experience

lead product manager

oath

2017-2 - Present · 9 yrs 8 mos

principal technical product manager

verizon media

2019-3 - Present · 7 yrs 7 mos

editor, uk homepage

aol

2011-11 - 2012-5 · 7 mos

* Reporting to Senior Manager, UK Homepage; * Part of editorial team that delivered highest user engagement among all UK Portals in ComScore, updating front page with both breaking and topical content. * Oversaw CMS and product enhancements, providing necessary training to fellow editors. * Maintained and managed editorial calendar, highlighting tent-pole events for potential commercial opportunities. * Supported commercial teams in delivering channel sponsorships and advertising campaigns. * Drove initiative to improve video experience on Homepage, leading to a significant rise in video consumption.

assistant editor, uk homepage

aol

2009-10 - 2011-11 · 2 yrs 2 mos

* Reporting to Senior Manager, UK Homepage; * Supported editorial team during programming shift from scheduled featured content to daily topical content. * Championed need to embrace social media, launching and managing the site's first Twitter and Facebook accounts. * Produced video content and wrote features for AOL's Sport site, FanHouse. * Coordinated and managed the UK Homepage's coverage of the FIFA World Cup 2010.

accounts consultant

barclays

2008-4 - 2008-11 · 8 mos

* Reporting to Group Team Leader; * Based in outbound sales department. * Contacted existing customers with the view to promoting new products and services in accordance with individual needs and circumstances. * Received FSA-certified training in selling specific banking products including; insurance, loans, savings and investment products. * Worked towards high sales and performance targets.

senior product manager, aol content brands europe

aol

2016-2 - 2017-2 · 1 yr 1 mo

* Reporting to Senior Director, UK Media, * Key responsibilities include; * End-to-end user experience and proposition across the AOL Homepages and Content Channels in Europe. * Collaboration with global teams to drive product initiatives and commercial priorities. * Ownership of the product management and delivery process, ensuring development resources meet key business objectives. * Support and identification of new audiences and revenue opportunities. * Operational and technical support for all of the AOL consumer propositions. * Development and definition of editorial and programming approaches to drive engagement and maximise value.

product manager, eu homepages

aol

2012-6 - 2016-2 · 3 yrs 9 mos

* Reporting to Senior Director, UK Media; * Regularly collaborated with global product and technology teams to scale various products and initiatives internationally. * Ran major content syndication project which delivered 30% audience growth across key O&O brands, including AOL and Huffington Post. * Proposed and implemented a new framework (Scrum) for delivering releases within product delivery team. * Improved reporting process for testing product deployments, sharing relevant data insights to senior management team. * Delivered additional revenue streams for UK Homepage by creating new product solutions for commercial teams. * Managed French and German operations, significantly increasing revenues through distribution of content and supporting monetisation efforts. * Supported Partnerships Team in managing existing and new commercial relationships.