Rochelle Rawls

Rochelle Rawls

Talent Attraction Partner, Customer Success @ Salesforce

About

As a dynamic Talent Attraction Partner at Salesforce, my mission is to strategically shape our future workforce and champion inclusive hiring practices. With over six years in tech and healthcare recruiting, I specialize in building equitable talent pipelines and fostering environments where underrepresented communities thrive. Beyond direct hiring, I'm a LinkedIn Top Recruiting Voice and a passionate community builder. This year, I'm speaking at four Salesforce Trailblazer Community Conferences (Dreamin’ in Color, We Dreamin’, Southeast Dreamin’, and WITness Success), and local Salesforce user groups. I've also shared insights at Baddies in Tech and the Blacks in Technology Conference (BITCON), and was honored to be invited to Techsgiving and Thrive last year (though unable to attend due to arrival of my daughter). My voice is heard on podcasts like We’re Not OK, Dope Creator, and Admins of Tomorrow. My leadership extends to pivotal community roles: I serve as Texas SWN Chair and Operations Lead for the Dallas Site Council. I curated and lead the Dallas Futureforce Intern Lunch & Learn series, actively mentoring the next generation and fostering a vibrant community. My expertise spans strategic planning, public speaking, and leveraging cutting-edge tools to drive impactful talent outcomes. My work is rooted in authenticity, relationship-building, and an unwavering commitment to a truly diverse and equitable tech world for all.

Country

United States

City

Dallas-Fort Worth Metroplex

Industry

Computer Software

Skill

Google Gemini, Artificial Intelligence (AI), Talent Management, Visual Merchandising, Social Media Communications, Full Life Cycle Recruiting, Customer Relationship Management (CRM), Diversity, Equity, Inclusion and Belonging (DEIB), Marketing Strategy, Conference Coordination, Conference Support, Conference Speaking, Event Marketing Strategy, Corporate Events, Event Planning, Canva, Strategic Sourcing, Technology Recruitment, Office Administration, Interpersonal Skills

Experience

Salesforce

Talent Attraction Partner, Customer Success

Salesforce

LinkedIn
2025-5 - Present · 1 yr 5 mos

Texas, United States

Attracts, engages, nurtures, and assesses a diverse pool of top talent, owning the candidate journey from initial engagement to qualified pipeline delivery. Proactively accelerates representation goals by prioritizing impactful top-of-funnel activities and sourcing from a range of diverse channels. Conducts deep, competency-based candidate assessments, consistently driving exceptional candidate experiences and delivering best-in-class talent. Builds and activates long-term relationships with candidates for immediate and future opportunities, nurturing 100+ candidates quarterly in the CRM for effective matching. Consistently delivers against ambitious pipeline targets, engaging 650+ candidates, enriching 260+, assessing 156, and submitting 117+ qualified candidates to recruiting counterparts quarterly. Collaborates and influences stakeholders at all levels across teams and functions, advocating for top talent, driving efficiencies, and enhancing overall productivity. Flawlessly executes in fast-paced, highly matrixed environments to consistently achieve 12-15 offers per quarter, directly contributing to talent acquisition goals and organizational growth. Applies deep knowledge and passion for advanced sourcing techniques, tools, and processes, continually bringing fresh perspectives and innovative ideas to optimize talent attraction initiatives.

Salesforce

Diversity Talent Attraction Partner, Customer Success

Salesforce

LinkedIn
2021-9 - 2025-5 · 3 yrs 9 mos

Texas, United States

Designed and implemented targeted talent attraction strategies, leveraging data-driven insights and creative sourcing methods to engage diverse candidate pools, resulting in a 30% increase in underrepresented group representation within key roles. Strategically managed outbound recruiting initiatives, prioritizing high-impact roles (e.g., Account Partner/Engagement Directors), leading to a 25% reduction in time-to-fill for critical positions. Insightfully conducted comprehensive candidate assessments, applying behavioral and situational interviewing techniques to enhance the quality of hires by 20%, ensuring alignment with team needs and diversity goals. Partnered with the Office of Equality to co-create and execute inclusive talent attraction strategies, integrating feedback loops that contributed to a 15% increase in candidate satisfaction scores. Actively advocated for equitable hiring practices by identifying and addressing biases, and providing training to hiring managers, leading to a 40% increase in the diversity of candidate slates. Influentially engaged stakeholders at all levels, presenting data-driven insights and championing candidate success stories, strengthening partnerships and improving recruitment outcomes. Utilized advanced recruitment technologies (e.g., LinkedIn Recruiter, Beamery) to automate and enhance candidate engagement, enabling a 50% increase in recruiter efficiency and a 10% boost in pipeline quality. Consistently achieved and surpassed recruitment metrics, engaging 650+ candidates quarterly and directly contributing to securing 4+ hires per quarter from underrepresented groups, advancing the company’s diversity representation goals.

AMN Healthcare Physician Solutions

Recruiting Consultant 1

AMN Healthcare Physician Solutions

LinkedIn
2019-10 - 2021-9 · 2 yrs

Dallas/Fort Worth Area

Efficiently maintained and documented communication with 350+ candidates/week in the automated recruiting database, managing an active pipeline of 10-30 high-potential candidates, streamlining the selection process, and ensuring timely placements to meet evolving client needs Assessed client position requirements by conducting in-depth consultations, crafting comprehensive job orders, and accurately matching candidates to permanent and temporary roles, prioritizing doctors with exceptional reputations, resulting in sustained client satisfaction and long-term placements that significantly boosted clinical outcomes Developed and executed targeted business development and recruiting strategies, successfully introducing and expanding the Hyperbaric Wound Care specialty within the company, establishing a reputation as the go-to recruiter, placing 5 doctors on payroll Proactively sought new avenues to penetrate the market and attract candidates by leveraging relationships, networking through professional organizations, and engaging in public speaking at selected meetings, expanding the recruiting network and increasing the pipeline of qualified candidates Diligently followed up on all existing business to enhance retention, quality control, and client development, maintaining long-term relationships with doctors who remained on payroll from initial placement through to the present, demonstrating foresight by booking positions 6 to 12 months in advance to meet future staffing needs

AMN Healthcare Physician Solutions

Associate Consultant

AMN Healthcare Physician Solutions

LinkedIn
2019-1 - 2019-10 · 10 mos

Dallas/Fort Worth Area

AMN Healthcare Physician Solutions

Recruiting Specialist

AMN Healthcare Physician Solutions

LinkedIn
2018-10 - 2018-12 · 3 mos

Dallas/Fort Worth Area

AMN Healthcare Physician Solutions

Recruiter Coordinator

AMN Healthcare Physician Solutions

LinkedIn
2018-8 - 2018-10 · 3 mos

Dallas/Fort Worth Area

Consistently created and published job ads across various portals, optimizing job visibility and reach to attract qualified candidates, and supported hiring efforts by ensuring ads were accurately targeted to relevant audiences Effectively networked with 4+ potential hires through professional groups on social media and during events, building connections that contributed to a growing pipeline of qualified candidates, particularly for specialized roles Screened resumes and job applications, leveraging a separate tracking system outside of Salesforce for hyperbaric wound care roles, allowing for detailed candidate management and improving the quality of shortlists Conducted initial phone screens to create targeted shortlists of qualified candidates, ensuring a streamlined selection process that facilitated quick turnarounds from interview to credentialing, ranging from 2 weeks to 1 month, depending on hospital privileges Facilitated in-person interviews for a broad range of roles, from junior to executive levels, employing structured interview techniques ensuring a consistent evaluation process and contributed to improved candidate quality Maintained a comprehensive database of potential candidates for future job openings, proactively building a talent pool allowing for more efficient response times to hiring needs and improved preparedness for future recruitment demands

Orangetheory Fitness

Sales Associate

Orangetheory Fitness

LinkedIn
2017-12 - 2018-7 · 8 mos

Frisco, Texas

DICK'S Sporting Goods

Apparel Associate

DICK'S Sporting Goods

LinkedIn
2014-5 - 2017-10 · 3 yrs 6 mos

Greensboro/Winston-Salem, North Carolina Area

Education

University of North Carolina at Greensboro

University of North Carolina at Greensboro

LinkedIn

International Business

2014 - 2017 · 3 yrs

Graduated in 3 years with a Bachelor's Degree in International Business with a Focus in Marketing and minor in German.

University of Mannheim

University of Mannheim

LinkedIn

International Business

2016 - 2016

I studied abroad Fall 2016 my Sophomore semester at the University of North Carolina at Greensboro.

Rochelle Rawls's Contact Information

Email

******@***.com

Phone

(**) *** ****

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