Tung Le

Information Technology Business Analyst @ Openasia Group

About

I’m a 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗻𝗮𝗹𝘆𝘀𝘁 at 𝗦𝗧𝗦, a subsidiary of 𝗢𝗽𝗲𝗻𝗔𝘀𝗶𝗮 𝗚𝗿𝗼𝘂𝗽, where I play a key role in building a tailored 𝗖𝗥𝗠 𝘀𝘆𝘀𝘁𝗲𝗺 for 𝗧𝗮𝗺 𝗦𝗼̛𝗻 — a leading luxury retail company in Vietnam. With a strong background in eCommerce optimization and cross-functional collaboration, I focus on aligning technology solutions with high-end customer experience and business growth. As a soon-to-be graduate, I have discovered my passion for technology, especially in product management. My MBTI test result identifies me as an ENTJ-T (The Commander), which aligns with my natural inclination for leadership and strategic thinking I enjoy connecting with new people and hearing new perspectives, especially about technology. Feel free to drop me a message here.

Country

Vietnam

City

Hanoi

Industry

Management Consulting

Skill

Salesforce.com, IT Business Analysis, Budgeting, Business Systems Analysis, Business Analysis Planning & Monitoring, Product Management, UX Research, Tracking and Analytics, Backlog Management, Feature Prioritization, Product Lifecycle Management, Tracking and Analytics, UX Research, Feature Prioritization, Point of Sale (POS) Systems, E-Commerce, Scrum, Agile Methodologies, Presentation Skills, Usability

Experience

Information Technology Business Analyst

Openasia Group

2025-4 - Present · 1 yr 6 mos

Hanoi Capital Region

BA & PM for MOSAIC (Tam Son’s Clienteling Platform) – delivered MVP & leading Phase 2 planning. Key Achievements: - Defined business scope, translated requirements into functional design, and managed delivery timeline across cross-functional teams (Tech, CRM, Retail). - Integrated ERP, CRM, and inventory systems to provide a unified 360° client view and data-driven recommendations. - Delivered the MVP on time and within budget, now preparing rollout of advanced AI and campaign automation modules for Phase 2. BA & Project Associate for Salesforce Implementation – CRM go-live scheduled Mar 2026.

Business Analyst

Avada Group (Mageplaza)

2024-7 - 2025-4 · 10 mos

Hanoi, Hanoi, Vietnam

Domain: E-commerce Avada Solutions combines Avada Product (Mageplaza) and Avada Service to offer a comprehensive suite of Magento 2 solutions. Recognized as a top-2 provider globally for Magento 2 extensions, Avada Solutions specializes in high-quality, innovative products and consulting services for businesses looking to build and scale on the Magento 2 platform. With expertise in both product development and customized implementation, Avada Solutions empowers companies worldwide to achieve optimal performance and customer experience in e-commerce Project 1: Optimization of Company Extension Products - Enhanced UI/UX and feature improvements across key Magento 2 extensions, including Product Label, Edit Order, Gift Card, and One Step Checkout, to increase functionality and user satisfaction Project 2: Development of Helpdesk and Affiliate System on Mageplaza.com - Helpdesk: Successfully built and transitioned the helpdesk system from a third-party platform to Mageplaza’s own site. This in-house support tool allows customers to create and manage support tickets directly on Mageplaza, streamlining their experience. - Affiliate System: Designed and launched a robust affiliate feature to support Mageplaza’s marketing initiatives. The system enables targeted marketing campaigns that drive revenue growth and attract new customers. Project 3: Consulting and Customized Solutions for Clients - Provided tailored solutions to clients by identifying optimal strategies and securing contracts based on effective and customized Magento 2 solutions, enhancing client satisfaction and driving business growth.