Ross Weiner

- Lead cross-channel social strategy across five platforms: Instagram, Facebook, TikTok, Pinterest, and YouTube. Own and manage monthly social content calendar, ensuring alignment with the broader integrated marketing calendar. -Lead UGC creator briefing, onboarding, and management to support monthly product launches and evergreen content. - Collaborate cross-functionally with marketing, brand, and customer service teams to ensure consistent messaging, brand voice, and visual standards across all social channels. - Lead integrated social campaigns through storytelling, creating distinctive, brand-led launch moments, including monthly namesake surprises tied to new product releases. - Lead Nectar Social integration to scale community management across mentions, comments, and DMs. - Build and implement customer journeys to drive cross-channel engagement and attribute revenue to organic social channels.

* Execute monthly competitive analysis of new product launches with a specific emphasis on social and brand marketing strategy.  * Collaborate with brand copywriters to brief on new product launches and marketing initiatives. Write launch copy as needed to ensure brand voice and messaging remain consistent. * Lead pre-production planning for PDP and campaign shoots, including casting model talent, building creative decks, and coordinating with photographers and crew. * Coordinate post-production retouching with our senior designer for all brand assets across new and evergreen launches. * Concept and develop cohesive moodboards to guide creative direction for new product launches and restocks. * Coordinate Go-To-Market deck creation and organizational efforts to support cross-functional kickoffs for brand initiatives. * Assist in onboarding new UGC creators and content partners for launches and ongoing campaigns, with an emphasis on lifestyle, texture, and beauty talent. * Plan and execute monthly influencer mailer programs, managing collateral creation, briefing vendors, and ensuring all steps are in place for successful assembly and pack out. * Assist with brand events from ideation to execution, including creative development, vendor sourcing, and day-of coordination. * Coordinate with Ulta Beauty teams to create and deliver assets and copy for launches and omnichannel efforts. * Work closely with the eCommerce team to ensure PDPs, banners, and model imagery are properly organized and submitted for upload to the DTC site. * Collaborate with social media manager on monthly grid planning and content-calendar planning for new launches. * Assist with creating omnichannel social-strategy across TikTok, Instagram, Pinterest, and YouTube.

• Responsible for processing and packing influencer gratis packages on a regular basis. • Created seeding lists for creator and launch campaigns to support product launches. • Assisted with community management efforts, engaging with the Milk Makeup audience using Tribe. • Engaged with the Milk Makeup community and assisted in discovering new talent and creators that aligned with the Milk Makeup brand. • Maintained a well-organized inventory by ensuring that products were stocked consistently. • Provided assistance with events and activations to promote new product launches. • Maintained current knowledge of beauty industry trends to help boost engagement. • Utilized Tribe to organize and create campaigns as well as keeping track of organic user generated content.

- Created marketing content using a variety of social media platforms. - Worked with a team of other collaborative and qualified individuals to represent the school in a positive light.