Su Bean Hwang

Bridging K-Beauty Brands with Global Markets As a B2B Sales and Distribution Specialist at StyleKorean (SiliconTwo), I help K-Beauty brands successfully expand their presence in global markets. With extensive experience in wholesale distribution, retail partnerships, and sales strategy, I specialize in tailoring A-to-Z sales support for brands looking to enter the U.S. and international markets. Expertise in Global Distribution & Retail Partnerships - Successfully introduced top K-Beauty brands to major retailers such as Costco, H Mart, and other key U.S. distributors. - Developed market entry strategies for emerging brands, ensuring sustainable growth and brand recognition. Strong network with wholesalers, retailers, and online marketplaces to optimize brand positioning. End-to-End Sales & Business Development - Providing customized B2B sales strategies that align with market trends and brand identity. - Managing negotiations, logistics, and promotional initiatives to drive revenue growth. - Leveraging digital marketing insights and viral content strategies to enhance brand visibility.

- Skilled in e-commerce management and Amazon sales optimization, driving product visibility and sales growth. - Experienced in digital marketing, product listing management, and ensuring smooth order fulfillment and customer engagement.

- Managed and supported the opening of overseas franchise stores and shop-in-shop locations, driving B2B expansion and enhancing brand presence in global markets. - Identified and established relationships with overseas buyers across 13 countries, fostering strong B2B partnerships to drive sales and market penetration. - Managed overseas orders, overseeing the export customs processes to ensure smooth and timely deliveries, and ensuring compliance with international trade regulations.

- Represented the company at Mobile World Congress (MWC), enhancing brand visibility and driving client engagement with international buyers. - Built and nurtured strong B2B relationships, identifying key overseas partners for long-term business development. - Managed global marketing channels (Facebook, Instagram) to increase online engagement and strengthen the brand's international presence.