Rose Esteves

• Leadership of Pagsmile's marketing strategies focusing on brand positioning, generating qualified leads generation, and cross-functional team integration; • Management of the marketing team and leading integrated projects with different areas of the company (Sales, Product, Operations, and Technology); • Development of the annual marketing plan, including goal setting, KPI definition, and budget management; • Design and execution of inbound marketing strategies (content, nurturing, and engagement) and outbound initiatives (paid media, prospecting, and sales enablement); • Management of the marketing and sales funnel, focusing on lead qualification, conversion, and CRM-driven actions; • Planning and coordination of strategic national and international events, aligned with the objectives of expansion and institutional positioning; • Execution and performance monitoring of digital campaigns (Google Ads, LinkedIn Ads, and SEO), with a strong focus on KPIs and continuous optimization; • Performance measurement, forecasting, and preparation of executive-level reports for C-level leadership; • Planning and execution of internal marketing initiatives aimed at strengthening organizational culture and employee engagement.

• Conducted marketing campaign analysis, executing strategies for Advisors & Consulting Services solutions, from monitoring to optimizing results, focusing on data-driven solutions, performance, and technology for the customer lifecycle. Emphasized results-driven approaches, continuous optimization through data/metrics, and strategic decision-making. • Collaborated on MKT consulting projects with major clients: Banrisul, Bradesco, and Carrefour Bank, with the aim of increasing the effectiveness of campaigns and optimizing the user experience.

• Responsible for the Global Marketing Plan, which through my role as MKT Business Partner is to carry out campaigns globally and cascade global strategies to local business (Brazil), create new personas, build sponsored campaigns on Google that offer correct measurements via Google Ads/SEO, monthly activity calendar and content dissemination for Lead magnet (videos, case studies, webinar recordings), focusing on the customer journey; • Executed three successful Marketing Campaigns in 2023, managing through the collaboration of stakeholders, the initiatives promoted more than 500 leads through actions on LinkedIn, email marketing and case study downloads. The positive impact motivating the reactivation of campaigns for Q1 2024 to further enhance lead generation and market presence; • Ensured the B2B social media engagement (Instagram/Facebook/LinkedIn) by aligning with stakeholders on target personas and authority positioning. Conducted thorough research to optimize content strategies, planning posts (frequency, timing, audience, content, images, videos), constantly developing content to harmonize global pages, and conducting research (free trial) on the websites Brand24, Social Searcher, Answer the Public, Ubersuggest, SEM rush to find hashtags and content linked to the market/audience, in the posts I used hashtags/tags approved by clients/technical area, set up partnerships with companies/clients for cross-marketing, collaboration on content (images/videos/blogs), which days of the week/times increase engagement, what they search for on the Web/which related topics, leading to significant follower growth (Facebook 10.35% / LinkedIn 9% / Instagram 3.44%); == It's continue on CV ==

• Managed Supplier Relations for Thematic Events, overseeing commercial terms throughout pre-during-post events to ensure effective service delivery (including booth setup, local utilities, furniture, coffee breaks, printing, badges, giveaways, t-shirts, banners, and catalogs). Managed online promotion channels (email marketing, website, Facebook), focusing on lead capture for the sales team; • Coordinated Media Purchases for both online and offline vehicles, selecting types of content delivery according to product promotions (stock, launches, events), collaborating with the Communication Agency, and utilizing the Akna platform. Additionally, contributed to Internal Marketing initiatives by qualifying service providers for catering, entertainment, and giveaways for various occasions (Children's Day, Women's Day, Mother's Day, Father's Day, end-of-year celebrations), while assisting with event organization. • Assisted in Organizing Meetings with product manufacturers, establishing key milestones for reselling, showcasing results, and aligning business strategies.

* Responsible for providing all customer service; * Responsible for follow-up and/or negotiation; * Responsible for registering new customers; * Collaborating in customer loyalty.

EARLY CAREER Interodonto Saúde / Communication Analyst (12/2009 - 02/2011) Bueno Netto Empreendimentos / Marketing Intern (05 - 12/2008) Organon / Marketing Intern (06 - 09/2007)