roser malet

manager at codelearn terrassa

About

My positive approach to work and capacity to selfmotivation has lead my career, 6 years as marketing consultant and more than 8 years as brand and communications manager. Great analytical skills to develop, coordinate and implement marketing plans, both B2B and B2C. I feel very confortable in international working environments.

Country

spain

City

barcelona

Industry

consumer goods

Skill

marketing, online marketing

Experience

international sales manager

corbera ml polo trade sal

2016-1 - Present · 10 yrs 9 mos

communication and online manager

apli paper s.a.u.

2004-9 - 2012-6 · 7 yrs 10 mos

* Online marketing strategy of the company. * Design and apply the communication brand strategy. * Responsible for creating and follow up of the website. * Advertising and direct marketing of the company. * Setting up a customer loyalty scheme. * Undertaking In-house marketing research. * Leading focus groups for innovation and other creative tools. * PR company

marketing analyst

2002-3 - 2004-6 · 2 yrs 4 mos

* Coordination of the intranet of Ernst and Young in Luxembourg.. * Gathering of information and its analysis. * Identification of market trends, gaps, opportunities and threats.

marketing and communication consultant

added value

1999-11 - 2002-2 · 2 yrs 4 mos

* Positioning and launch of new brands. * Local adaptation of global brand strategies. * Repositioning of established brands. * Undertaking qualitative marketing research in order to create the marketing strategies. * Creating communication strategies for advertising agencies. * Coordination of a trendsetters panel for Spain and Portugal * Creation of a new model to strategically analyse web sites.

marketing researcher

university of bath

1998-9 - 1999-9 · 1 yr 1 mo

manager at codelearn terrassa

codelearn

2016-1 - Present · 10 yrs 9 mos

Codelearn is a network of physical schools. We teach children how to code, using an online platform and unique methodology created by our Codelearn engineers. We are currently working towards opening a new school in Terrassa by May.

decadry brand manager and communications manager at apli

apli paper s.a.u.

2012-6 - 2016-1 · 3 yrs 8 mos

DECADRY BRAND MANAGER Give a new turn to DECAdry brand. Launch of new products and ranges. Coordination on how to position the brand on the marketing. Consolidation and widening of markets. Creation of new packaging and brand image. Promotions. Market analysis and competition. Tools to help the selling team . COMMUNICATIONS MANAGER Managing ang monitoring: communication campaigns for APLI on the offline as well as on the online level (social media, emailings, microsite, Web site), market research, brand PR, catalogues, displays etc