Rosenn Aubrey Lacaste

As a KOL & Influencer Specialist, I support the planning and coordination of influencer marketing campaigns. My work includes researching and reaching out to suitable influencers, helping with campaign briefs, and tracking content performance. I assist in building relationships with creators and ensuring their content aligns with the brand’s goals. This role is helping me build a strong foundation in digital marketing, communication, and social media trends.

During my internship as a Content Creator Strategist, I was actively involved in all stages of the content creation process—pre-production, production, and post-production. My responsibilities included developing content ideas, scripting, organizing shoots, handling on-site production tasks, and editing final deliverables for various platforms. In addition to studio work, I also contributed to public events, where I participated in news coverage and supported the tech team, ensuring smooth execution of live and recorded segments. This hands-on experience allowed me to strengthen both my creative and technical skills, while collaborating effectively within a fast-paced media environment.

As a Content Creator Strategist intern and Team Coordinator, I was responsible for overseeing and supporting the workflow of our intern team while actively contributing to all phases of the content creation process—pre-production, production, and post-production. I collaborated closely with both the creative and strategic teams to deliver content that was impactful, brand-aligned, and platform-ready. A key part of my internship involved working with one of the agency’s major partners—an airline company—for whom we developed several advertising videos as part of their ongoing marketing campaigns. I also contributed to a rebranding project for the airline’s host teaching establishments, helping reshape their visual and communication identity to align with the airline's broader brand strategy. As team coordinator, I ensured smooth internal collaboration, delegated tasks effectively, and helped maintain project timelines. This role strengthened my leadership, communication, and project management skills, alongside my creative and technical development in content production.