Rosel Barhoumeh

• Collaborate with the US sales team, customer accounts, and external vendors to develop and implement effective channel marketing strategies and initiatives, ensuring alignment with business objectives and priorities • Play an instrumental role in driving product sell-in and launch activities, including developing compelling pitch decks, coordinating sales meetings, and ensuring seamless product setup and page maintenance across retail and e-tail channels • Build and launch advertising campaigns for key products and categories for key customers, leveraging expert knowledge of competitor and category keywords to maximize traffic and drive sales

• Work with the US and Canada sales team, customer accounts, and outside vendors to build, organize, and execute regional channel marketing activities • Proactively analyze reporting data to identify and capitalize on new opportunities that align with marketing goals, leveraging insights and trends to drive business growth • Monitor category and industry trends, game launches, platform changes, etc. that may impact sales performance • Continuously monitor new placements and platforms, both on and off-site, to identify opportunities for driving traffic and increasing conversion rates

• Managed inventory and demand forecasts for Asia and Asia Dot Com locations • Analyzed data to identify forecast inaccuracies from prior periods across all product categories in each life cycle • Developed strategic plans to improve forecast accuracy, reduce risk, and positively impact the business' bottom line

• Led the development and execution of staffing strategy and production planning for a high-volume distribution center, achieving both short-term and long-term goals • Assessed and analyzed distribution center efficiency and financial status with Excel and SAP • Increased overall productivity of the facility, ensuring timely delivery of products to in-house and external customers and meeting Level of Service targets.

• Analyzed departmental practices, identified areas for improvement, and implemented efficient solutions that boosted productivity and effectiveness • Created a positive and motivating work culture, leveraging performance management, team building, and transparent communication to foster accountability and engagement • Encouraged professional growth through personalized training, coaching, performance reviews, and open communication

• Led and directed a 100+ member team in a $12M location, leveraging strong communication, motivational, and problem-solving skills to drive productivity, quality, and teamwork. • Developed and executed initiatives based on store KPIs, driving sales, customer satisfaction, and operational efficiency, while effectively managing resources, budgets, and timelines.

• Spearheaded organization of campus-wide events in collaboration with recruiters and university staff, effectively promoting brand awareness and attracting top talent.

• Led and motivated a team of over 100+ employees to achieve business objectives, ensuring excellent customer service and sales performance • Regularly reported key performance indicators and strategic outcomes to senior management, providing valuable insights for decision-making and continuous improvement initiatives

• Successfully established and managed a new sales territory as the first Greek Life Threads campus representative at NIU, resulting in increased brand awareness and sales growth

Concentration in Digital Marketing and Management