Rosaria Mannino

I partner with everyone from solo entrepreneurs to Fortune100 companies to put great products into the world. My work includes: design, UI/UX, digital strategy, user research, product vision & strategy, product development process & org design. Notable past projects include: SpectrumLocal, PrendeTV, LonelyPlanet, TPG, LinkLogistics

Responsible for provider product. Restructured team including hiring two key senior product leaders. Implemented best-in-class product processes including planning, KPI setting, documentation. Oversaw redesign of provider onboarding to drive self-serve feature adoption.

Product & design advisor. Led hiring process for key senior Design Leader.

Khosla Ventures seed-stage company focused on developing innovative ML-based technology for healthy aging. First senior product hire responsible for product vision, 0 to 1 product development (digital + physical), go-to-market. Oversaw MVP launch of an at-home CBT-i based insomnia program (HW + SW + Human coaching). 6-8 week program showed 90% efficacy in reducing insomnia symptoms and best-in-class increases in total sleep time (TST).

Oversaw Blue Apron’s product portfolio and consumer experience. Managed both dedicated and cross functional teams to deliver on revenue goals and consumer experience metrics across all three business units: meal kit, wine, and marketplace. - Established new consumer products team, scaling from 2ppl to 25ppl - Evolved meal kit offering to deliver multi-million dollar revenue growth during challenging period for meal kit industry - Designed, built and managed a new product innovation pipeline including 4 in-market pilots across physical and digital touch points - Delivered against the top and bottom-line targets ($2M+) for wine and marketplace businesses - Launched 6 cross channel merchandising campaigns for seasonal and ongoing product changes - Managed strategic partner relationships with Costco, WW (formerly Weight Watchers) - Led a cross-functional strategy & vision setting process with the executive team that resulted in a long term company roadmap and informed $500k+ infrastructure investments

- Built & led the consumer insights function from the ground up to enable consumer-centric decision making and prioritization - Lead the strategy, selection, and rollout of third party customer data platform to deliver integrated and personalized cross-channel customer communication - Developed and implemented key customer segmentations to inform marketing, menu strategy, and product innovation - Designed and launched multi-channel onboarding and reengagement campaigns

- Evolved and monitored end to end user-experience, overseeing UI/UX design teams - Led homepage redesign to drive sign up flow improvements - Established qualitative and quantitative customer insights function - Led key cross-functional initiatives such as national pricing changes - Active member of the leadership team, instrumental in encouraging culture of innovation and user-centered thinking

- Led interdisciplinary design teams through the end to end design process: human-centered research, insights, strategy setting, concept development, iterative prototyping, roadmap creation - Developed and managed 6 client relationships, educating client teams on the design process - Co-led business design recruiting for the entire San Francisco location (300+ people)