Rosangela Gomes
Commercial Planning Superintendent @ B3
About
Executive with over 25 years of experience leading strategic initiatives in sales, business development, market relationship management, planning and managing high-performance teams. Currently, I am the Commercial Planning Superintendent, in which I am responsible for optimizing business performance at B3 Group, analyzing market trends, aligning Go-To-Market (GTM) and commercial strategies with the company’s strategic objectives. Throughout my career, I have held various leadership roles, including Industry Sales Director at Accenture Brasil, where I developed strategic partnerships and implemented tailored solutions in the agrochemical sector. I have a strong presence in sectors such as agribusiness, financial services and multisector, with notable achievements at Serasa Experian, which I have implemented innovative solutions to business challenges, building long-term partnerships that resulted in revenue growth and business diversification. My strengths include: High-impact commercial planning and governance; Strategic sales management and integrated solution development; Leadership of cross-functional teams with a focus on measurable results. Constantly evolving, I have embarked on a new learning journey through the Board Academy BR’s advisory board training course, which is expanding my perspective on leadership, strategy, and governance. My goal is to continue contributing to the transformation of business with a focus on sustainable results and innovation. I believe in collaborative leadership with purpose and in the role of women as agents of transformation in business.
Brazil
São Paulo
Computer Software
Business Development, Sales Process, Strategy, Financial Services, Banking, Portfolio Management, Customer Satisfaction, Account Management
Experience

Commercial Planning Superintendent
São Paulo, São Paulo, Brasil
Lead and oversee strategic planning and commercial operations to enhance business performance. My role includes analyzing market trends, forecasting sales, and aligning commercial strategies with the company's overall objectives to drive growth and profitability

Industry Sales Director - AgriChemicals
São Paulo, Brazil
Develop strategic partnerships and relationships with C-level executives to deeply understand industry-specific challenges and needs. Formulate and execute sustainable business development plans for the Agrochemical sector, with a focus on Global Fertilizer Accounts. Design and deliver tailored solutions across Accenture's service portfolio, integrating Strategy & Consulting, Technology, BPO, Marketing, and IndustryX for maximum impact. Lead high-performance teams in sales, pre-sales, projects, and delivery, while overseeing forecasts, profitability, and revenue growth in the Global Accounts portfolio

Agribusiness Sales Director
São Paulo, Brazil
Led the creation of a specialized sales division focused on expanding the agribusiness sector, selling a tailored portfolio of products. Managed the Go-To-Market (GTM) strategy, analyzing market dynamics, stakeholders, and the sector’s supply chain. Developed and executed a strategic sales plan targeting diverse agro-industries such as chemicals, resellers, banks, and others. Monitored the action plan’s execution weekly, driving pipeline growth, contract closures, and upselling/cross-selling opportunities. Achieved an 8x revenue increase year-over-year. Reported to the Sales VP and coordinated a team of 12, including two leaders. Additionally, provided matrix reports to the BU President on sales, forecasts, and strategy execution.

Multisector Sales Director
Reported to the Sales Vice President and managed a team of 40, including 6 direct reports. Led business development for large, multi-sector accounts across industries like Insurance, AgriBusiness, Telecom, Technology, and more. Drove cross-selling and upselling of data and automation solutions for various functions, including marketing, analytics, and fraud. Developed and implemented sector-specific strategies, resulting in pipeline growth, faster conversion rates, and diversification across 150 clients. Achieved a 9% revenue increase during the pandemic. Managed the full sales cycle, including post-sales and delivery, and led hiring, training, and performance management.

Account Director of Global Banks
Reported to the Commercial Director and worked in a matrix structure with the Global Sales Director. Led consultative sales and business development efforts, focusing on new sales and cross-selling. Managed sales and expansion for large banking clients, including the Santander Brazil Group and subsidiaries like GetNet and SuperDigital. Coordinated sales, post-sales, analytics, and delivery teams while building strong relationships with decision-makers across key functions (Credit, Operations, Fraud, Marketing). Drove portfolio diversification and the introduction of innovative solutions, leading to a 20-30% year-over-year revenue growth.

Strategic Account Manager Sr.
Focused on consultative and complex solutions, managing a portfolio of local and global bank accounts. Worked on maintaining client relationships and fostering loyalty while expanding into new business areas. Led efforts to develop new business opportunities, resulting in a 35% increase in sales.

Strategic and Regional Account Manager - Large Banks
Managed relationships with the largest local bank accounts, including Banco Itaú-Unibanco. Led the organization and consolidation of contracts resulting from the acquisition and merger processes (Itaú Unibanco, Bank Boston, etc.). Focused on expanding sales and promoting new products through consultative sales techniques. Managed a team with a focus on both 'farmer' and 'hunter' roles, driving a 20% increase in sales.

Account Manager
Managed a diverse client portfolio across multiple B2C sectors, including cards, real estate, and vehicle financing. Focused on understanding sector needs and developing tailored solutions and products to address those needs. Actively prospected for new clients, expanding the client base and increasing revenue by 200%."
Education
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