
rosalva rivera
member
About
Marketing Manager at UPS / Member at Beta Gamma Sigma
mexico
mexico
higher education
management, marketing strategy, logistics, international trade, international marketing, data analysis, strategic planning, marketing research, pricing, business planning, marketing, customer service, tourism, business management, strategy, negotiation, project management, revenue management, revenue analysis, sales, online marketing, liderazgo de equipos, microsoft office
Experience

pricing supervisor
ups
* Provide pricing proposal for the customers considering competitive factors and incentive structures that fit the customer needs * Worked together with the finance, operations and sales team to develop strategies to enhance customer’s supply chain * Increased customer activation and compliance by developing follow up activities and reporting * Develop monthly reports to measure key profit indicators * Manage a team of 5 analysts and 3 key entry persons

sales and marketing
hotel divisadero barancas
* Defined marketing strategies to increase sales, coordinated the marketing side of the company (advertisement, promotions, social networks) * Managed the reservations system and coordinated the different booking engines such as Expedia, Travelocity and Trip Advisor * Participated in 3 International Touristic Fairs: Guadalajara and Acapulco (Mexico); Berlin (Germany) * Helped customers to plan their vacations, providing them quotes, itineraries, reservations, statements

intern
mexico tourism board
* Customer service. Telephone assistance * Participated in SITV, International Touristic Fair assisting tour operators in the logistics of the Mexican Pavilion and providing touristic information to the Canadian tourists. * Organized advertisement inventory

consultant
deloitte méxico
* Audited corporations with international commerce operations * Prepared repots and presented the findings to the management team of the companies * Advised companies on free trade agreements and other customs related topics. * Elaborated inventory control reports for bonded assembly plants

international marketing
ups
* AIESEC Marketing Traineeship with UPS Corporate Office as Global Revenue Management Trainee. * Support the Global Revenue Management group by providing analytical reports to help identify initiatives and strategies to improve new customer activation, retention and compliance as it relates to revenue commitments. * Run weekly reports to provide Revenue Management visibility for the international regions * Develop the Revenue Management Dashboard, measuring key profit indicators by coordinating information from the Americas, Europe and Asia * Special assignment in Mexico City (Retail growth project)

member
beta gamma sigma

marketing manager
ups
* Currently responsible for: Advertising; Public Relations; Strategy, Business Planning and Products and Services. * Pricing and Revenue Management for Small Package and Freight Forwarding until January 2016. * Development of key strategies to increase brand awareness and market share in Mexico * Media and advertising plan development. Coordinate with the support agencies the activities to be held during the year * Engagement with key industries to create action plans, coordinating with different areas in the company to provide value and solutions to our customers * Responsible for identifying strategic growth opportunities and accelerating the growth of UPS Mexico. * Leading a team of 10 with: 2 supervisors, 6 specialists and 2 adminis
Education
egade business school
boston university
marketing
french
cornell johnson graduate school of management
marketing
yale school of management
tecnológico de monterrey
international business
Activities and Societies: International Project visiting: USA (NY and Chicago) and Canada (Montreal and Toronto)
rosalva rivera's Contact Information
Phone
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