Rosa D.

- Reporting to the Chief Communications Officer, oversees national and regional communications campaign strategies across three teams: the digital membership team responsible for NRDC’s monthly donor program, the campaigns team responsible for leading communications plans across NRDC’s priority campaigns, and the content team charged with developing website, editorial, social and multimedia content. -Led the teams driving campaigns across earned, owned, and paid media efforts to mobilize public support that helped achieve historical climate wins including environmental standards for clean vehicles, power plants, and Arctic conservation regulations. - Responsible for leading the development of communications and analytics support and infrastructure, including a multi-year digital membership growth model. - Leveraging the voice of NRDC’s Chief Science Officer and collaborating with over 18 digital influencers, launched "Fighting Chance," a campaign to educate millions of young, diverse audiences in NRDC’s ten priority states on the climate wins made possible by the Inflation Reduction Act. - Responsible for budget and personnel management and strategic communications planning activities.

- Directed the creation and implementation of marketing strategies to support fundraising, advocacy, and brand objectives across multiple communications channels. - Led the digital team and communications coordination in executing successful campaigns for humanitarian relief, including rapid response crisis efforts in the Philippines, Lebanon, and Yemen. - Exceeded fundraising goals. - Responsible for communications efforts as part of COVID-19 Relief campaigns, as well as get-out-the-vote “Dignity for All” and “Protect the Vote” campaigns across c3 and c4. - Served as the Communications senior representative in the Racial Justice Advocacy Action working group.

Provided consulting services focused on audience-centric, culturally relevant, and growth-driven communications and marketing strategies for a diverse range of nonprofit and campaign clients, from branding, content strategy, earned media strategy, digital analytics, and marketing automation, to web content, advertising, social media, email, SMS, and mobile applications. Clients included Listos California, PICO California, Rusty Hicks for California, and the Irvine Foundation.

Provided digital strategy, fundraising, email and advertising services to organizations like Faith in Action (Live Free and La RED), the Washington Office on Latin America, and PEN America.

- Executive responsible for strategy and engagement across all digital channels (social, email, SMS, ads, website) in a digital-first organization, where majority of mission-critical goals are tied to digital tactics - As part of the 2018 election cycle, I lead efforts to achieve the largest digital goals in VL’s history: I registered over 202k Millennial voters in key swing states like Texas (a historic record for digital registrations for any Latinx organization) and at a record low cost per acquisition; helped deliver over 2 million GOTV digital touches; launched VL’s “Somos Mas” digital campaign, a 3-year campaign focused on engaging Latinx partner organizations, celebrities & voters to come together to mobilize to stand up to attacks against our community and make our voices heard - Developed and launched several rapid response campaigns to fight back at policies targeting the Latinx and immigrant communities - Increased digital fundraising significantly by capitalizing on rapid response, election messaging & deadlines, and year-end appeals - Increased email actives, as well as social media followers & engagement - Developed digital engagement and assets to support VL’s Power Summit and Power Summit Pop-Ups, VL’s leadership summits dedicated to train emerging Latinx leaders - Built digital, tracking, reporting & data infrastructure for the organization while running the 2018 campaign - Recruited a best-in class digital team for 2019-2020 cycle

I worked at Beaconfire RED (now Allegiance Group) with progressive organizations to develop digital and integrated marketing strategies focused on ROI, increased conversions and long-term growth. Using a wide range of tactics including digital ads, email, conversation rate optimization (CRO), search marketing (SEO & SEM), social media, mobile and analytics, I provide organizations with solutions to help them meet their revenue, advocacy and engagement goals. I also focus on digital marketing innovation by supporting clients as they look at new ways and new audiences to ignite digital growth. Clients included Human Rights Watch, Special Olympics, SEIU, National Audubon Society, the Nature Conservancy, the Climate Reality Project, the American Diabetes Association, CARE, and The Commonwealth Fund to mention a few.

As a Senior Account Manager, Rosa worked closely with Convio’s largest clients to support their success with Convio’s eCRM and tools in order to meet their fundraising and campaign goals. My clients included leading organizations in the environmental, animal, health, advocacy and humanitarian relief sectors. In that role I served as a trusted advisor on digital and CRM best practices.

As online strategist and account manager at RedEngine Digital, I was responsible for day-to-day management of the largest client accounts, directing the strategy and execution of our interactive marketing offerings, and managing projects and RedEngine’s creative, implementation, and advertising teams. During my tenure, I successfully helped increase my clients’ online revenue, and worked with them to expand their strategic use of digital marketing tactics by boosting their presence in areas like social media, multichannel fundraising, mobile and online public relations outreach.

I developed Care2.com’s online member acquisition plan, then formally launched and executed Care2’s online acquisition program, meeting aggressive email acquisition goals in a short period of time in order to fulfill contracts with some of Care2’s largest clients. I managed an acquisition team and launched an active social media presence, paid search program, developed online contests for lead generation, affiliate marketing initiatives, relationships with bloggers and media outlets, and engagement pathways for lapsed and new online members. I also was tasked with coordinating media and public relations initiatives to support several acquisition projects.

At Amnesty I managed the Online Action Center, a network of over a half a million online subscribers. I developed online advocacy, fundraising and grassroots campaigns, managed the homepage, and produced Web content including landing pages, forms, multimedia, microsites, email campaigns, newsletters, blogs, social media and bilingual content. I participated in several multi-departmental efforts, and served as the main digital liaison with Government Relations, Women’s Human Rights, The Campaign Unit, Artists for Amnesty, Country Specialists, and other programs. As Acting Director, I was also tasked with managing the New Media team, the website, the team’s budget, and vendors. I also managed fellows and interns to support the work of the New Media team.