Rosa Morcene

Manage and nurture strategic relationships with key clients, acting as the main point of contact Understand clients’ business objectives and translate them into effective communication and marketing strategies Oversee brand positioning and ensure consistency across all touchpoints Coordinate internal teams (creative, content, media, and production) to deliver integrated solutions Lead the planning, execution, and delivery of campaigns and projects Ensure projects are delivered on time, within scope, and within budget Identify growth opportunities and contribute to account expansion and new business development Prepare and present proposals, reports, and performance reviews to clients Monitor campaign performance and recommend strategic optimisations Maintain clear, strategic, and continuous communication between clients and internal teams

Craft compelling, brand-aligned copy across digital, social, and traditional channels Develop creative concepts and messaging strategies that engage audiences and drive results Write scripts, social media posts, website content, and marketing collateral with a strong brand voice Collaborate with creative, design, and marketing teams to deliver integrated campaigns Adapt messaging for diverse platforms and target audiences while maintaining consistency Edit, proofread, and optimise copy to enhance clarity, engagement, and impact Analyse content performance and adjust strategies based on insights and audience behaviour

Develop and lead creative concepts for integrated marketing and communication campaigns Curate and oversee content aligned with brand strategy and audience insights Analyse and report on social media performance, translating metrics into strategic insights Plan, manage, and optimise paid media campaigns across digital platforms Oversee community management, ensuring high-quality engagement with audiences and followers Drive creative direction and concept development for brand communication Lead the development of video scripts and storytelling formats for digital and social platforms Deliver high-impact copywriting aligned with brand voice, objectives, and performance goals

Present and engage audiences on a children’s television/radio program Develop and deliver content that is educational, entertaining, and age-appropriate Interact with children, parents, and guests, fostering a positive and inclusive environment Collaborate with production teams to plan scripts, segments, and activities Maintain a lively and engaging on-air presence, adapting style to connect with young audiences Contribute to creative ideas and storytelling that enhance program appeal and learning outcomes