Rosa Cruz-Blanch

Rosa Cruz-Blanch is a high-impact Procurement, Purchasing, and Construction Operations Leader with over 25 years of experience driving financial and operational excellence across the residential, Build-to-Rent (BTR), and commercial construction sectors. Currently serving as a Director of Purchasing for Treehouse Builders. Throughout her distinguished career, Rosa has mastered the art of "margin protection" through sophisticated Value Engineering (VE) and market-driven negotiations. Her leadership has been instrumental at industry-leading firms, in local, regional and national roles. She is particularly recognized for her ability to navigate the complexities of the BTR market, successfully managing the transition from preliminary budgeting to comprehensive buyouts execution.Rosa’s expertise extends beyond procurement into technical operational leadership. She has a proven track record of identifying cost variances and mitigating supply chain risks—such as long-lead time items—well before they impact construction schedules. Her technical foundation is built on a family construction background, studies and diverse experience, and she is an expert user of industry-standard systems including Procore, Salesforce, and On-Screen Takeoff (OST).A fully bilingual executive (English/Spanish), Rosa is known for her ability to build high-performing, loyal trade partner networks across multiple markets. She holds multiple specialized certifications, ensuring that her pursuit of cost-efficiency never compromises quality or safety standards.