Rory McGuckin

Kepler is an international programmatic agency that partners with global brands to deliver effective and efficient media campaigns. As a Campaign Executive, I oversee our client’s campaigns, ensuring that we carry out the plans agreed, with an eye to delivering concrete results. I manage end-to-end processes within campaigns, including planning, implementation and making key decisions about how to optimise them to produce the best possible performance.

Monica Vinader is a British jewellery brand that celebrates individuality and creativity. Our accessible products and superior services are the epitome of inclusive luxury. As a sales assistant in the concession at Harvey Nichols Edinburgh, I have gained insightful knowledge on high-end retailing and tailoring customer service to provide an outstanding experience for shoppers. I have also been able to familiarise myself with and recognise the quality of jewellery branding to a particular clientele, to ultimately drive sales and deliver exceptional service.

1st SUBSURFACE OILFIELD MANAGEMENT offer a variety of consultancy services as well as the renowned TROVE database. In this role, it was my responsibility to analyse open sourced wind farm data in the North Sea and across Europe, and input it into the TROVE wind energy database, before presenting these findings to the company's management. During my time here, I gained a valuable insight into the renewable energy industry, covering areas such as supply chain management, relative market positions of different firms in the UK and Europe, and the legal processes associated with constructing and maintaining windfarms.

Ernest Jones is part of the world largest speciality retail jeweller Signet and offer premium jewellery and watches. Responsibilities included: • Hitting sales & repair targets each period • Consistently achieve a high level of customer service • Have in depth knowledge of the products and services offered by Ernest Jones

I spent 2 weeks with Signet Jewelers at their UK head office in the marketing department. In the first week I spent time with the marketing services team, learning all about the implementation of sales displays and how valuable they are in attracting consumers into the store. In the second week I split my time between the social media team and the brand marketing team. With the social media team I gained valuable insight about social media analytics and what is likely to drive engagement. With the brand marketing team I learned more about how sales displays are developed and how a company like Signet works with major brands to put on events and push sales.

Finnies is a family owned jeweller based in Aberdeen. I gained a work experience role over the Christmas holiday period, to offer help in multiple departments of the store. I assisted with marketing and administrative tasks and learnt about sales technique. This role allowed me to gain valuable experience in luxury retail, and cemented my interested in high jewellery.

Dissertation Title: Assessing the Impact of Co-branding on Brand Equity in the Luxury Jewellery and Watch Industry

National 5 and Intermediate 2 Qualifications: - English grade A - Maths grade A - Biology grade A - Physics grade A - Chemistry grade C - Spanish grade A - German grade B - Modern Studies grade A Higher Qualifications: - English grade A - Spanish grade B - Business Management grade B - Physical Education grade B - Biology grade C - Music Technology grade C