Roos Herbrink

I connect music with stories, brands, and audiences. With over a decade of experience across the music, media, and entertainment industries, I thrive in roles where creativity meets commerce—translating artistic vision into impactful soundtracks, campaigns, and strategies. Currently, as a Music Supervisor at SMP Amsterdam, I help producers, broadcasters, and brands find or create music that amplifies their message—whether through television, film, advertising, or streaming platforms. From custom compositions to navigating our 100,000+ track library, I guide clients in selecting the perfect music to bring their projects to life. Previously, I’ve worked across the industry in complementary roles: Clear Music – Advising brands and agencies on music rights, licensing, and sonic branding, while connecting artists with advertising opportunities. Universal Music Publishing Group – Supporting and developing songwriters and producers, organizing writing sessions, and pitching songs to artists, labels, and publishers. Universal Music – Driving digital strategies for artists across platforms like YouTube, TikTok, and Instagram, focusing on growth, fan engagement, and monetization. Divimove (We Are Era) – Building brand partnerships and content strategies for creators and influencers. Epidemic Sound – Leading sales in the Benelux region, setting up the Amsterdam office, and growing a strong client base in media and entertainment. Alongside my career, I’ve built creative projects like Select Music Play/Select Sessions, a platform for emerging and established artists, and I remain passionate about connecting talent with opportunity. Fluent in Dutch, English, and German (and conversational French), I combine international perspective with a deep love for music in all its forms. Whether it’s negotiating deals, curating music, or opening new markets, I’m driven by a simple goal: to make music work—commercially, creatively, and emotionally.