Andrew Couldwell

I work with startups and Fortune 500 businesses to establish, design, and document design systems, digital brand guidelines, and reimagine existing — or create new — product suites.

As a designer who codes, I took on a wide range of web design, development, product design, brand, and creative direction projects for clients predominantly in the fashion, sports, and gaming industries.

I wrote a book about design systems! Learn more and purchase at: https://designsystemfoundations.com

A startup building a network for bankers in the US. I worked on all facets of the business as a design executive, from establishing the brand and a design system to leading the design of their marketing website, network product, and mobile app — working closely with the Chief Technology Officer.

I led a foundation initiative establishing digital brand design guidelines, design systems, and documentation. I also creatively directed and mentored a team of digital designers on responsive web design, product design, user experience, and best practices for working with engineers.

I was invited overseas to NYC in 2014 to design a new product for Adobe. As the solo designer, I worked on all product and web design, design system, concepts, prototypes, marketing, and brand — partnering with a large team of engineers.

I worked on a wide range of projects, from web design and development to app design. I worked on projects for Red Bull, LIVESTRONG, Google, Harvey Nichols, M&S, AKQA, Vodafone, The North Face, Surfers Against Sewage, and more.

I partnered directly with this startup’s leadership on a wide range of web and product design projects. In 2013, we created the world's first charity fundraising social platform. In 2014, we refocused and created a suite of customisable and white-label fundraising tools exclusively for charities, including public responsive web pages and a comprehensive charity-facing dashboard product.

I worked on projects and ideas for interactive social media campaigns and websites to interactive kiosks at events for Nike, MTV, NASA, Twitter, Facebook, Samsung, foursquare, Myspace, American Express, the USGA, Discovery Channel, Intel, Microsoft, and more.