John Rood

Leading brand strategy, product marketing, corporate communications, etc. for the renowned consumer insights, workplace activation & consulting firm.

• Helping media companies, tech start-ups, agencies, and non-profits on strategy & business development. • Setting up PR programs, paid media plans, CRM programs, SEO campaigns, sales funnels, websites, social media strategies, partnership deals, and pitch materials. • Advisor for Binj – a start-up B2B AI-driven film/TV content analysis platform & B2C what-to-watch app. • Interim CMO for Subject.com – a start-up EdTech video learning platform sold to high schools.

Developed engagement strategy, creative materials, growth initiatives, and marketing staff for the Tom & Lisa Bilyeu media studio dedicated to empowerment – video & audio mindset content, online education, animated entertainment IP, NFTs & other Web3 experiences, comics, etc. Helped grow the community +25% to over 10 million worldwide in one year. Grew the $25 million core interview revenue +10%, while launching into new product categories. The studio was founded by entrepreneurs Tom & Lisa Bilyeu, founders of Quest Nutrition.

• Led engagement strategy, creative, events, and social media growth initiatives for this $2B ARR brand. • Restored the brand to #1 in Kids/Family ratings & traffic and grew annual total multiplatform audience +25%. • Coached 100 marketers - brand, creative, engagement (social & paid media), production, partnerships. • Oversaw on-air synergy content that drove $150 million OI back to TWDC annually. • Initiated performance marketing program with new YouTube advertising revenue partnership. • Developed strategic plan for multichannel video programming distributor deals and the launch of the Disney+ app. • Spearheaded direct-to-consumer tactics including CRM programs with the Disney databases. • Drove DEI intiatives, creating the most diverse department and vendor partnerships divisionwide. Served as Executive Advisor to “The Bond” – Disney's corporatewide Black employee resource group.

Full-time consultant advising all departments of Disney Channels Worldwide, developing a comprehensive Digital Transformation strategy in the areas of Short-Form, Micro-Content and Social Media

• Served on the Executive Team for the newly launched division charged with unleashing DC Comics properties (Batman, Superman, etc.) across all WB divisions. • Led the 50-person Sales, Marketing, & Business Development department (including Publicity, Franchise Management, and Interactive (i.e. all Digital efforts - website, social media, mobile, e- commerce)) in the New York and Burbank offices. • Oversaw worldwide Publishing P&L ($125 million of $250 million division), distributing over 1,000 book products each year, enjoying double-digit revenue growth and record profitability for three consecutive years, and beating Marvel in Publishing market share for the last two years. • Collaborated with WB divisions on superheroic partnerships, including Theatrical, Television, Consumer Products, Interactive, and Home Entertainment. Tentpole events included feature films (Green Lantern, The Dark Knight Rises, Man Of Steel), television series (Arrow and Flash), video games (Arkham), merchandising (Mattel, Wal-Mart), and property events (Superman’s 75th). • Co-managed DC Entertainment’s launch into Digital Publishing, negotiating distribution deals with Apple, Amazon, Barnes & Noble, ComiXology, Google, etc. • Drove the physical distribution business B2B – in the Direct channel via Diamond Comic Distributors, in the Bookstore channel via Random House, and internationally via licensees. • Guided teams on groundbreaking new projects including logo redesign, website redesign, social media strategy, CRM program development, web series production, ad sales overhaul, corporate charity program development, analytics including consumer segmentation research, etc. • Helped launch “The New 52” – the game-changing campaign renumbering all titles and introducing same-day digital comics, named in Advertising Age “America’s Hottest Brands” issue. • Created a widely accepted pyramid template to better merchandise DC’s hundreds of characters to WB divisions and to promotional partners.

Selective industry program for Television Executives through CTAM (Cable Television Association of Marketing)