Roobini Aruleswaran

Setting and driving multi-year growth strategy for specialty elastomers chloroprene (CR), ethylene vinyl acetate (EVM) and hydrogenated nitrile butadiene rubber (HNBR) to ensure future profitability.

Specialty Elastomer - EVM

Key account management and business development with global B2B and B2C partners operating in different end markets with a wide product portfolio ranging from fibres for cut resistance gloves, Dyneema Composite Fabrics and Dyneema Durable Denims. The position involves cross functional and global team working, internal and external senior level stakeholder management with strong focus on new development, sustainability driven solutions and co-branding opportunities with key B2C partners.

Linear Alpha Olefins and Natural Detergent Alcohol

Responsible for market development of multi-product portfolio ranging from polyolefin to engineering thermoplastics for the home appliances segment in Europe. The role involves: 1. Understanding key market drivers and entry barriers 2. Identifying commercial and technical levers to grow market share of Sabic profitably 3. Building strategic customer relationships and uncovering their unmet needs 4. Positioning a portfolio of solution-based product offering 5. Leading technology teams for new product implementations 6. Multidisciplinary internal and external stakeholder management

- Provided multi-region technical support and effectively led implementation of new application developments for Shell Chemicals' ethylene derived alpha and internal olefins, synthetic alcohols and ethoxylates commercial business. - Built on stretch opportunities to translate technical differentation and market dynamics towards defining & implementing pricing in commercial contract negotiations. - Designed and delivered simple and interactive product application training modules and seminars globally to customers, distributors and internal functions to increase understanding of product properties, differentiation and competitiveness.

- Led integration and team performance in newly setup laboratory in Bangalore using proficiency in English, French, Malay and Tamil languages to bridge cultural gap with a diverse team of Malaysians, Indians, French and Dutch.

- Pioneered Shell Downstream open innovation (OI) approach with 3rd party ideation company to explore new ways of reducing asphalt paving temperatures. The concept of OI was adopted subsequently by R&D groups in fuels and lubricants. - Learnt French in 3 months to be operational in French speaking laboratory. - Integrated and contributed to team performance in newly setup laboratory in Bangalore using proficiency in English, French, Malay and Tamil languages to bridge cultural gap with a diverse team of Malaysians, Indians, French and Dutch.

- Led research, product reformulation works and developed short and longer term technical solutions to support the APAC Shell Bitumen commercial teams.

Incredible course that I took after discovering my passion in not just drinking wine, but what are the different steps involved to bring a good glass of wine to the table - grapes, viticulture, techniques, marketing, branding and the willingness to pay.