Rony Gufron

Export Sales Manager @ Satoria Agro Industri

About

I build and scale commercial operations for specialty functional ingredients, acting as the strategic bridge for US and European companies expanding into APAC, and vice versa.With 10+ years of cross-border commercial experience, I don't just sell from a catalog, I build business units from scratch and aggressively capture market share. I currently drive export strategy and domestic market development at PT Satoria Agro Industri, specializing in prebiotic fibers, plant proteins, and functional rice.Executive Track Record:- $4.6M USD in New Revenue (18 Months): Commercialized a new Pea Protein vertical from the ground up ($3M) and aggressively scaled Prebiotic Fiber sales ($1.6M).- $1.2M USD Monthly Revenue Footprint: Previously led large-scale regional expansion for Vivo Mobile, overseeing 1,000+ employees and 500+ retail stores to elevate the brand from #4 to the #1 market position.- End-to-End Global Supply Chain: Optimize complex international logistics directly out of Surabaya’s major export hubs to ensure seamless, cost-effective fulfillment for North American and European buyers.Core Competencies for Global Teams:- Cross-Border Market Entry: Proven ability to open, scale, and manage territories across SEA, the USA, and European markets.- Technical B2B Sales: Deep, practical knowledge of starch-based functional ingredients, dietary fiber, and plant-based protein formulation.- Cross-Cultural Leadership: Trilingual (Indonesian, Mandarin, English) capability, serving as a vital negotiation and operational bridge for US, EU, and Chinese business cultures.I am always open to connecting with global ingredient distributors, R&D teams, and manufacturers looking for a strategic commercial leader to drive cross-border market entry and revenue expansion.

Country

Indonesia

City

Surabaya

Industry

Food Production

Skill

China sourcing, Functional Foods, Market Entry, Country Management, New Market Development, Revenue & Profit Growth, Strategic Business Development, Director level, International Marketing, Strategic Partnerships, Nutraceuticals, Product Development, Strategic Negotiations, Food and Beverage Marketing, Food and beverage trends, Supplier Negotiation, Product market fit, New Market Expansion, Technical Product Sales, Go-to-Market Strategy

Experience

Export Sales Manager

Satoria Agro Industri

2024-11 - Present · 1 yr 11 mos

Business Development Manager

Satoria Agro Industri

2024-11 - Present · 1 yr 11 mos

- Commercialized a new Pea Protein business vertical from the ground up, driving end-to-end product development from strategic raw material sourcing and processing optimization to final global market launch. - Generated $4.6M USD in combined new revenue within 18 months, securing $3M USD from the newly launched Pea Protein division and scaling Prebiotic Fiber sales to $1.6M USD. - Spearhead the export strategy for specialty ingredients and functional rice (High Fiber/High Protein variants), optimizing global supply chain logistics directly out of Tanjung Perak port to ensure seamless, cost-effective US/EU fulfillment. - Conduct high-level B2B sales cycles with North American and European accounts, operating seamlessly across Western time zones to accelerate deal velocity and provide real-time strategic alignment with Western headquarters. - Act as the primary commercial bridge for international buyers, educating regional F&B manufacturers on digestive health formulations for tapioca-derived resistant dextrin to aggressively capture new domestic market share.

Vice General Manager

vivo Indonesia

2018-1 - 2024-1 · 6 yrs 1 mo

East Java, Indonesia

- Led the full commercial operation for Vivo Mobile across East Java, elevating the brand from #4 to the #1 smartphone brand in the territory. - Oversaw 1,000+ employees and 500+ retail stores across 12 cities, managing a regional revenue footprint of approximately $1.2M USD monthly. - Built and scaled a regional distribution network from the ground up, ensuring product availability and stock sufficiency across all retail touchpoints. - Designed and executed a regional training program, equipping retail partners with competitive selling techniques to maximize profitability and hit assigned sales targets.

Assistant Director

Tianjin Julong Group Co., Ltd.

2011-3 - 2017-12 · 6 yrs 10 mos

Balikpapan,Indonesia

- Spearheaded Indonesia market entry strategy for one of China's largest agricultural conglomerates - identifying, evaluating, and securing high-value plantation opportunities in Kalimantan. -Served as the sole trilingual (CN/EN/ID) executive liaison, enabling seamless alignment between Chinese leadership, Indonesian government officials, and local community stakeholders across a 6-year engagement. - Drove business development across food-grade and industrial palm oil sectors; negotiated strategic partnerships and off-take agreements that underpinned the company's long-term commercial footprint. -Orchestrated regulatory approvals, investment permits, and land acquisition processes by navigating complex bureaucratic environments - delivering projects on time despite high-stakes compliance challenges.