Rony El Chadaide

In my current role as Regional Omnichannel Visual Merchandising Manager at Holdal Group, I oversee a diverse portfolio of global and Lebanese brands across Lebanon and Iraq. My focus is on both offline and online retail experiences, ensuring consistent brand visibility and customer engagement. I manage end-to-end project management in retail, including store development, new openings, and architectural design. Additionally, I lead UI/UX optimization, frontend customization, and tailored e-commerce solutions to enhance user experience on platforms like www.myholdal.com. Collaborating with cross-functional teams, I implement omnichannel strategies that integrate offline and online touchpoints to drive sales performance. Brands Managed: Fashion & Lifestyle (Offline in Lebanon & Iraq, Online via www.myholdal.com): Alba, Boboli, Delsey, Diesel, Fabrizio, Fratelli Rossetti, Frescobol Carioca, Go Travel, Guess (Iraq), Heys, Kipling, Lacoste, Longchamp, Petit Bateau (Iraq), Peugeot, Seiko, S.T. Dupont, Victorinox, Wenger, Zippy. Beauty, Derma & Fragrances (Online via www.myholdal.com): Anastasia Beverly Hills, Azzaro, Beesline, Biolage, Bobbi Brown, Cacharel, Cerave, Cetaphil, Clinique, Diesel, Estee Lauder, Giorgio Armani, Guy Laroche, Hackett, Kenzo, Kérastase, Kiehl’s, L'Oréal Professionnel, Lancôme, La Roche-Posay, Le Couvent Des Minimes, Le Joyau D'Olive, M·A·C, Matrix, Mercedes-Benz, Mugler, Mustela, Paloma Picasso, Phyto, Prada, Pupa Milano, Ralph Lauren, Salvatore Ferragamo, Skinceuticals, Talika, Ungaro, Valentino, Vichy, Victorinox, Viktor & Rolf, Women'Secret, Xerjoff, Yves Saint Laurent. Lebanese Fashion & Design (Online via www.myholdal.com): Atelier Beautanique, Bei-Root, Boshies, Hippie Heart, ID Plus, Images D'Orient, Jad Prive, Joumana Dagher, Louli Handmade, Mouftah El Chark, Mukhi Sisters, Oumnia, Salma Loves Beauty, The Stray Compass, Timi Hayek, Tuff By Outlaws, Recettes De Vie.

• E-commerce Project Management: Orchestrated the successful launch and ongoing management of www.lacoste.com.lb, showcasing adept project management skills. • Visionary Team Leadership: Skillfully managed diverse teams, including an assistant, and adeptly led large groups through multifaceted project execution. • Strategic E-commerce Oversight: Spearheaded innovative E-commerce strategies for multiple brands, showcasing proficiency in navigating digital retail landscapes. • Collaborative Cross-Functional Engagement: Seamlessly collaborated with cross-functional teams to implement dynamic visual merchandising strategies. • Styling and Aesthetics Expertise: Harnessed styling finesse to elevate brand allure across online and offline realms, harmonizing artistic and managerial skills. • Strategic E-commerce Excellence: Spearheaded significant E-commerce endeavors, including www.lacoste.com.lb and www.myholdal.com, delivering exceptional outcomes. • Holistic Team Leadership: Managed substantial teams, coordinating multiple projects to achieve overarching business objectives. Acknowledged for fostering supplier satisfaction and receiving accolades. • Synergetic Digital Strategies: Pioneered result-driven digital strategies seamlessly integrating online and offline experiences. • Quantitative Impact: Enhanced order volumes, streamlined customer reception, adhering to budgets, and meticulous yearly calendar planning. • Collaborative Synergy: Forged impactful collaborations with marketing teams for maximum brand impact. • Continuous Improvement: Proactively assessed work, elevating KPIs and contributing to team growth.

• Strategic Project Leadership: Spearheaded diverse retail projects, conceptualizing and implementing store setups, pop-ups, and animations, integrating brand identity. • Revenue Growth Driver: Executed dynamic visual merchandising strategies, contributing to a remarkable 22% store-wide sales increase. • Team Synergy Catalyst: Fostered a cohesive unit exceeding sales targets through innovative coordination. • Stakeholder Collaboration: Orchestrated cross-functional collaboration, aligning project execution with strategic goals. • Transformational Initiatives: Engineered groundbreaking initiatives redefining sales approaches and amplifying brand prominence. • Empowerment of VM Teams: Advanced visual merchandising teams, accelerating revenue and brand visibility. • Supplier Satisfaction: Garnered recognition for supplier satisfaction, receiving accolades for impactful work.

• Holistic Visual Merchandising: Orchestrated captivating displays across diverse product categories, showcasing versatility. • Strategic Presentation: Executed immersive displays for renowned brands, enhancing customer engagement. • Cross-Functional Collaboration: Executed engaging displays, demonstrating teamwork and execution skills. • Sales Boosting Displays: Created visually enticing displays contributing to store-wide sales increase. • Marketing and Promotion Leadership: Assumed the role of Regional Brand Manager during a colleague's maternity leave, overseeing marketing strategies, social media campaigns, and magazine advertisements. • Comprehensive Training: Provided training to individuals at all organizational levels, fostering expertise in branding, marketing, and visual merchandising. • Time-Management: Managed multiple projects simultaneously with timely implementation. • Consistent Contributions: Crafted visually appealing displays, contributed to sales growth, and collaborated across teams for impactful presentations.

• Visionary Team Leadership: Skillfully led a team of visual merchandisers, nurturing talent and fostering professional growth within the organization. • Innovative Project Contribution: Actively participated in weekly brainstorming sessions, injecting strategic insights and design innovation into visual displays. • Transformational Training Initiatives: Spearheaded comprehensive training and development for the visual merchandising team, enhancing their skills and knowledge base. • Creative Project Implementation: Translated strategic brainstorming into innovative visual displays, contributing to the evolution of store aesthetics. • Collaborative Excellence: Collaborated closely with cross-functional teams, ensuring a cohesive approach to project execution and fostering an environment of creativity. • Consistent Achievement: Throughout the role, consistently demonstrated leadership, innovation, and effective collaboration, resulting in enhanced team capabilities and engaging store presentations.

• Strategic Business Planning: Spearheaded the development and execution of innovative business strategies, resulting in elevated customer engagement and a substantial increase in store traffic. Demonstrated adeptness in strategic decision-making and business growth. • Holistic Team Management: Effectively led and managed a 361-degree franchise, ensuring the delivery of exceptional customer experiences through outstanding service and high levels of customer satisfaction. Championed a customer-centric approach and fostered a cohesive and motivated team. • Talent Recruitment and Development: Played a pivotal role in building dynamic teams by recruiting and training new personnel across various departments. Demonstrated commitment to team-building and professional growth. • Led transformative initiatives that significantly enhanced customer engagement and business performance. • Successfully navigated the complex role of managing a customer-focused franchise, resulting in positive outcomes.

• Project Management: Successfully managed and coordinated commerce and market studies, supervised designs, and ensured quality production, showcasing your end-to-end project management skills. • Cross-Functional Collaboration: Collaborated closely with designers, suppliers, and factories in the Far East, highlighting your ability to work collaboratively with various stakeholders. • Orchestrated commerce and market studies that informed designs. • Led a team of 40 designers, overseeing the design process from concept sketching to production, while ensuring creative excellence and alignment with brand vision. • Managed quality control in China for production, ensuring high standards. • Wholesale Business Leadership: Took charge of wholesale operations for Southern countries, driving brand visibility and growth in the region. • Led cross-functional collaboration for project success.

• Coordination and Collaboration: Orchestrated seamless communication and collaboration between brand managers and store teams, ensuring cohesive operations within the organization. • Training and Mentorship: Played a pivotal role in coaching employees and guiding new recruits, showcasing your dedication to talent development and fostering a supportive work environment. • Facilitated cross-functional collaboration among brand managers and store teams to enhance overall efficiency. • Provided impactful training and mentorship to contribute to the growth and success of team members.

• Cross-Category Visual Merchandising: Demonstrated your versatility by creating captivating visual displays across various product categories, enriching customer engagement and shopping experience. • Collaboration and Execution: Collaborated closely with brand managers and store teams to execute dynamic displays that effectively communicated the brand's identity and enhanced its appeal. • Successfully crafted engaging visual displays that drove customer interest and sales. • Executed collaborative strategies alongside brand managers and store teams to create impactful in-store presentations.

• I have a proven track record as a Retail Sales Representative at HST Co., a dynamic department store situated in Lebanon. • Achieved consistent top-tier sales performance, consistently surpassing sales targets, and significantly contributing to the store's exceptional success. • Demonstrated exceptional skills in customer engagement, product knowledge, and effective sales strategies, which consistently led to increased revenue for the company. • Managed critical cash operations, ensuring the smooth functioning of the main cashier area and maintaining the highest level of financial integrity. • Honed my leadership and managerial skills by preparing for the role of Assistant Store Manager, showcasing a strong commitment to professional growth. • My dedication and sales acumen were acknowledged, leading to a promotion to an office position in 2008, where I continued to contribute significantly to the organization's growth and success.

Covering the profession of styling & consulting using basic concepts of fashion design and visual identity. The focus is on the definition of colors, make-up technique, morphological study of the face, study of wardrobes and assistance in shopping.

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