Ronny Pu

TUMI China GM

Lead post acquisition projects with international and domestic VC or PE. Business Strategy - Define and design 3/5/10 year business growth strategy in China. Business Development - Incubate lab grown diamond brand Lusant globally, under Fosun group - Set business strategy to expand through on/offline omni channels, across global regions - Achieve financial result as P&L owner - Look for investment through internal and external capital market Supply Chain Development - Build global supply chain, mainly focusing on China and Indian lab grown diamond production center - Develop global design and sourcing capability - Connect with high jewelry industry leading supplier for new assortment strategy - Manage local and international suppliers by building the global buying system - Cost and quality control Marketing - Build leading brand ‘Lusant’ within lab grown diamond segment globally - connect with, influence and convert Gen-Z customers through new social media metrix - Create trendy self-pleasing consumption of lab grown diamond - Break through barriers between natural/lab-grown diamond comprehension Operation Excellence - Build lean and efficient organization - Develop new KPI and OKR system - Enable winning team culture Franchise Business Model - Build new franchise business model in China.

- Business development in Asia Pacific region - Managing supply chain, including design, sourcing and buying functions - Managing marketing function - Managing regional retail, EC and wholesale team - Managing all supporting functions, including finance, HR, planning & allocation, training, operation and BD - P&L owner

Responsibilities: I. Develop and manage owned retail business (DTC) for TNF China and Hongkong. II. Develop retail concept for TNF China and Hongkong. III. Manage the Ecommerce Channel.

Responsibilities: I. Business Strategic Planning: Budget and plan the business development and growth of Dickies China for the coming 5 fiscal years. Establish a profitable business model in China with clear ROI (return on investment). II. Business Development Expand franchise business in greater China through developing franchise customers and opening franchise stores. Achieve 3 main business KPIs-sales revenue, net income and inventory turnover. III. Brand Building Develop owned retail business in greater China as brand ambassador through opening flagship stores in China. Define clear business direction through strategic planning functions as site development and retail operation. IV. Operational Excellence Keep developing new process and improving existing process to achieve higher productivity and efficiency both of headquarter and retail ends V. Leadership And People Development Build up chemistry in the organization through hiring and developing high potential senior management team members on each functional leader’s position. Develop a clear IDP (individual development plan) system for each level talent pool with a clear succession plan of each function. VI． Site Development Explore the new site development opportunity for owned retail. Establish a comprehensive probe system with massive KPIs to identify the qualification of the site development.

Responsibilities: I. Owned Retail Build Up Join in Nike China as original team member of Retail Owned. Work as Store Manger of 1st Nike owned store, lead to create and develop whole owned retail operation system in China, including store opening plan, operation menu, shift management process, FOH (front of house) process, BOH process, inventory management process, loss prevention process, CRM program. II. Owned Retail Development Be responsible for new store opening, from recruitment, on-the-job training, new store performance management, store operation efficiency supervision. Convert the 1st Nike owned retail into a retail talent workshop, with cross functional working with EKIN, which help to coach, develop and maintain young potential retail talents. Continuously update operation menu with learning from daily operation, in order to achieve operation excellence. III. Global Owned Retail Consistency Localization Work in Nike Towns Las Vegas with US owned retail team to understand and learn from US owned retail practice, then help to localize and integrate with China practice. Make simulation and improvements based on US retail operation system in China to identify the best operation procedure of different functions, such as retail marketing, training, customer service and social responsibility. IV. Brand Building Establish a premium shopping experience for all the consumers, by providing best service with the best presentation of Nike Maxim. Deliver brand passion to the public through routine tasks and demonstrate a ‘Nike’ level service to all internal and external customers.