Ronnie CK Lim

Responsible for the management of Movement Systems Singapore, Malaysia, Indonesia, Thailand, Vietnam & Philippines including full P&L responsibility. To deliver profitable sales performance in SEA units. Prepare and implement a sales and business development strategy for SEA units that is aligned with the Divisional strategy. Existing business needs to be maintained and grown and new business opportunities to be identified and developed. Responsible for managing the sales forces and the operations, including the workshops and onsite service teams Manage the P&Ls of SEA units successfully. Grow the business to achieve/maintain a leading position in SEA. Achieve a profitability (EBIT margin) of both SEA in line with the global average of Forbo Movement Systems or above. Drive extensive network building internally and externally to establish key drivers of new business opportunities that will become core business in the near future. Manage professionally and successfully the sales teams in SEA units. Manage the workshops in SEA professionally according to lean principles and according to the guidelines and instructions of the Division. Ensure professional and timely onsite-service. Lead, motivate, train and encourage employees to break the status quo and drive changes in the culture and mind-set to upgrade business performance. Work closely together with the regional and global functions and implement their instructions and guidelines. Be sure to always keep the ear to the ground in order to find out customer needs in order to ensure optimum commercialization of innovative products/services. Define and implement current and future strategy for SEA units (product range, market coverage, branding and pricing strategy, business extensions such as accessories, channel strategies, etc.) which is consistent with the divisional strategy.

Responsible for developing Transportation industry in SEA. Responsible for Sales Target of Transportation industry in SEA. Responsible for management of cross-regional Sales units across SEA for Transportation. Responsible for management of Transportation Distributors and Partners across SEA. Responsible for strategic and tactical planning to achieve short, mid and long-term market growth. Collaboration with Management, Product and Marketing teams in HQ AG to achieve aggressive growth. Working closely with Global and Region network of IDM to successfully pursue major cross-regional Infrastructure projects. Responsible for achieving growth in New Products penetration. Responsible for handling Key Accounts in Transportation industry. Development of Internal Sales and External Partners. Responsible for Strategy planning in assigned industry Responsible for Sales Target of Country Philippines. Responsible Achieving Annual Sales Target of PHP. Responsible for development of Business in PHP. Exploration of All industries in PHP. Development of Existing and New Partners to achieve growth. Management of Key Accounts. Responsible for Strategy Planning, Execution and Business Planning.

Responsible within Thailand, Vietnam & Philippines for development of Power Control Business in specified region. Responsible for regional AOP for the RA Product Portfolio of DST, MVD and MCC. Responsible for P&L of Power Control Business, include growth plan, headcount expansion, route to market. Responsible for Key Industries – Automotive, F&B, Consumer, Packaging, etc. Developing Key Partners (SI) in Drives Solutions in each country to expand Market share and channels to market. Managing Sales Engineers/Managers in each country to fulfill Sales Target. Develop Marketing plans effective to each individual country. PLANNING - Strategy planning to lead cross-functional teams to achieve target for responsible products. Prepare and implement sales strategies applicable to product division products which include Drives, MVD & MCC. Analyze current business levels against annual sales plan and provide marketing support to achieve plan. Analyze competitive trends and strategies and the impact of new products marketed by competitors. Develop Strategic Business Units initiatives for key accounts (Global Accounts, Corporate Accounts, Key Industry Accounts).

Lead project engineering for Controls projects in technical position. Provide Sales Application support, generating proposals and quotations for Sales Team. Gather data from customer site during KOMs. Lead the hardware, software, HMI and Testing portion of Gas Turbine Retrofit projects. Design hardware layout and order parts through SAP BOM. Handle the controls logic portion of the retrofit project, ensuring that the upgrade fulfills customer needs. Develop the HMI portion of the project. Customize the screens as needed. Conduct testing through using simulators. Modify existing simulator modeling to suit each project. Conduct Factory Acceptance Tests with customers. Design Network Topology. Assist the Project Manager in maintaining project schedule. Provide engineering support for the field engineers. Provide technical support for Customers’ queries. Produce documentations for projects. Supporting ITO activities like site visits and presentations.

Handle project engineering for Safety (ESD, F&G) and Control (TMC) projects. Gather inputs from customers during feed. Recommend solutions and design systems that best suit the customers’ requirements. Source for the correct and most cost-effective hardware for projects.