Ron Miller

Ron Miller

Adjunct Professor @ West Virginia University

About

For more than 30 years, I’ve helped organizations explain complicated things to real people.I’ve led marketing and communications efforts across manufacturing, healthcare, SaaS, higher education, tourism, behavioral health, military aviation, and food science, building brands, campaigns, content systems, and stories that connect with audiences in a genuine way. I earned my Master’s degree in Integrated Marketing Communications from West Virginia University, where I’m now beginning my third year teaching Advertising & Creativity.What interests me most today is the changing relationship between humans and AI in communication.AI is an extraordinary tool, and I use it every day. But I also believe many organizations are over-automating their communication and slowly losing the qualities that make brands memorable: voice, personality, judgment, originality, and trust.We’re entering a strange era where almost everything is becoming technically correct and emotionally interchangeable. I believe the future belongs to organizations that use AI as a collaborative partner rather than a replacement for human creativity and decision-making. The strongest brands will not be the loudest or the most automated. They’ll be the ones that still sound human.My work has always centered on translating complex ideas into stories people can understand and trust. Today, that increasingly means helping organizations find the balance between technological efficiency and authentic communication.Technology should amplify humanity, not flatten it.

Country

United States

City

Portland

Industry

Higher Education

Skill

Manufacturing Process Improvement, Creative Direction, Visual Storytelling, Corporate Social Responsibility, Business-to-Business (B2B), Retail Marketing, Non-profit Communications, Public Relations, SaaS Marketing, Healthcare Marketing, Tourism Marketing, Corporate Communications, Manufacturing, Trade Shows, Sales Enablement, Executive-level Communication, Technical Storytelling, Marketing Automation, Proposal Strategy, Demand Generation

Experience

West Virginia University

Adjunct Professor

West Virginia University

LinkedIn
2024-8 - Present · 2 yrs 1 mo

Remote

• Teach Advertising & Creativity courses focused on campaign strategy, creative ideation, brand storytelling, and audience engagement. • Mentor undergraduate students in concept development, brand voice, and the thoughtful integration of AI into modern marketing and creative workflows.

Icon Foods

Marketing Director

Icon Foods

LinkedIn
2025-6 - 2026-4 · 11 mos

Portland, OR

• Built a high-output, white-paper-driven marketing engine producing 100+ integrated campaigns in under one year across email, web, social media, trade shows, and sales enablement. • Led integrated marketing and communications strategy for a clean-label food science company specializing in sugar reduction and fiber innovation. • Translated highly technical formulation and ingredient concepts into accessible, audience-focused campaigns for food manufacturers, formulators, and industry professionals. • Developed and managed a multi-channel content ecosystem including white papers, blogs, email campaigns, sales materials, social media, trade show assets, video, and digital advertising. • Increased website traffic, lead generation, and audience engagement through integrated campaigns combining technical storytelling, SEO strategy, paid media, and marketing automation. • Collaborated closely with executives, formulators, sales teams, and developers to align brand messaging with business objectives and evolving AI-assisted workflows. • Helped shape a modern marketing approach that combined AI-driven efficiency with authentic communication, human judgment, and audience trust.

Kennon Products

Marketing Director

Kennon Products

LinkedIn
2021-10 - 2025-6 · 3 yrs 9 mos

Sheridan, WY

• Helped support company growth from approximately $7M to $18M through integrated marketing initiatives spanning behavioral healthcare, military aviation, and specialty product divisions. • Led brand strategy, campaign development, trade show marketing, digital content, photography, video, and sales enablement across highly technical and regulated product categories. • Unified marketing efforts across multiple business divisions through the development of a new corporate identity system, updated messaging architecture, and integrated brand standards.

Off Leash Marketing

Marketing Consultant

Off Leash Marketing

LinkedIn
2009-4 - 2021-7 · 12 yrs 4 mos

Oregon, United States

• Served as a fractional marketing and communications leader for healthcare, manufacturing, nonprofit, tourism, SaaS, and regional organizations. • Directed brand strategy, websites, publications, executive communications, social media, photography, video, and integrated marketing campaigns across diverse industries and audiences. • Led large-scale healthcare communications initiatives distributed to more than 80,000 households, translating complex information into accessible, community-focused messaging. • Helped organizations strengthen brand identity, audience engagement, and strategic communication through integrated storytelling and multi-channel campaign development. • Worked with organizations including Samaritan Health, Taste Newberg, Clinicient, Peachworks, Creative Company, and regional nonprofit and economic development groups.

gearUP

Co-Founder/Marketing Director

gearUP

LinkedIn
2009-4 - 2019-9 · 10 yrs 6 mos

Beaverton, OR

• Co-founded a national youth sports ecommerce company in partnership with Nike. • Developed brand strategy, ecommerce infrastructure, and marketing systems supporting more than 500 custom team websites. • Helped grow the business from the startup phase to approximately $50M in annual revenue.

Freelin-Wade

Marketing Director

Freelin-Wade

LinkedIn
2006-7 - 2011-6 · 5 yrs

McMinnville, OR

• Led a complete brand and marketing transformation that helped grow the company from approximately $7M to more than $30M in annual revenue. • Repositioned a commodity industrial tubing manufacturer into a differentiated, design-forward brand through integrated campaigns, photography, trade shows, digital marketing, and visual storytelling. • Developed a highly recognizable visual identity system and original product photography style that helped elevate brand perception across domestic and international markets. • Founded employee-driven community fundraising initiatives that raised more than $40,000 for regional nonprofits and earned the Oregon Governor’s Volunteer Award.

Weyerhaeuser

Graphics & Technical Manager

Weyerhaeuser

LinkedIn
2003-6 - 2006-7 · 3 yrs 2 mos

Federal Way, Washington

• Led nationwide rollout, training, and technical communications initiatives for innovative ChromaPak packaging technology across the United States, Mexico, and Central America.

RRD

Marketing Communications Manager

RRD

LinkedIn
1992-10 - 2003-6 · 10 yrs 9 mos

Chicago, IL

• Worked on early internet and digital publishing initiatives during the emergence of the commercial web, supporting platforms including MapQuest, BigYellow, and FYND.

Education

West Virginia University

West Virginia University

LinkedIn

Integrated Marketing Communications

2013-8 - 2015-12 · 2 yrs 5 mos
Oregon State University

Oregon State University

LinkedIn

Graphic Design - Minor in Broadcast Media (A/V Production)

1986 - 1990 · 4 yrs

KBVR-FM and KBVR-TV (4 years)

Ron Miller's Contact Information

Email

******@***.com

Phone

(**) *** ****

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