Ronelle St.Luc

Directed global operations and program management for Meta’s Global Business Creative division, shaping how creative, data, and business intelligence converge at scale. • Led global delivery, operations, and execution governance for Meta’s Global Business Creative organization, partnering directly with creative, marketing, data, and executive leadership. • Architected and scaled the first global program management and delivery mode linking marketing innovation, operational efficiency, and business growth strategy across international teams. • Led development of executive-level prioritization, resourcing, and financial governance frameworks improving executive decision velocity and budget governance. • Spearheaded the centralization of analytics, vendor contracting, and CRM systems, boosting transparency and operational fluidity across functions. • Oversaw the successful delivery of Cannes 2023 and Meta Connect 2023, establishing new operational standards for flagship initiatives. • Built, mentored, and scaled senior leadership teams, fostering accountability, delivery excellence, and sustainable growth. Impact: Transformed Meta’s creative operations into a model of adaptive innovation and organizational synergy, aligning creativity with measurable strategic outcomes.

Oversaw large-scale transformation of Meta’s Partnerships Marketing operations, uniting multidisciplinary teams across global markets to drive strategic and operational coherence. • Engineered and implemented a global resourcing optimization model, achieving over $3.2M in cost savings while maintaining high-output creative performance. • Served as senior operations and delivery partner to creative, account, and partnerships leadership across global markets, ensuring alignment between creative ambition, execution feasibility, and financial accountability. • Directed vendor and staffing strategy to balance international workload distribution, increasing throughput efficiency by 30%. • Integrated and scaled Brazil-based partnerships to assume 80% of total workload capacity under unified governance. • Developed a global planning and forecasting platform, enhancing KPI tracking, forecasting accuracy, and leadership visibility. • Led enterprise-wide adoption of Asana as a program governance system, improving completion rates and cross-functional accountability by 40%. Impact: Elevated Partnerships Marketing into a globally coherent, data-informed, and performance-driven organization—recognized for strategic clarity and executional excellence.

Built and scaled the foundation of Facebook’s project management discipline within Global Business Marketing, establishing frameworks for leadership development and operational alignment. • Reassessed and restructured PM role architecture across levels IC3–IC7 to improve accountability and career progression. • Built and scaled multidisciplinary program management teams supporting creative, technical, and marketing functions within a fast-paced global environment. • Designed quantifiable performance benchmarks and implemented transparent advancement criteria to foster continuous improvement. • Introduced a streamlined project intake and prioritization system that improved agility, resource utilization, and creative velocity. Impact: Cultivated a high-trust, high-performance culture that aligned creative ambition with business precision—laying the foundation for Meta’s global operational model.

• Spearheaded measurement planning initiatives, aligning with Product Marketing to inform pivotal business decisions; utilized in-depth customer insights and performance analytics to benchmark digital strategy and impact. • Executed campaign program management across diverse interactive channels, ensuring adherence to established processes and integration for websites, mobile platforms, paid promotions, and field tools. • Navigated the selection and governance of external agency partnerships; ensured excellence in cross-agency development, fostering quality outputs and collaborative success. • Analyzed and refined development workflows with third-party vendors, focusing on elevating operational standards to optimize output quality, cost-effectiveness, and time management within the Bio-Oncology unit. • Initiated and led optimization discussions with Integrated Multi-Channel Marketing teams, leveraging performance metrics to calibrate digital marketing efforts and strategic adjustments year-round. • Championed the recruitment and cultivation of a robust Program Management team, pivotal to Genentech's strategy of building a proficient internal agency for comprehensive marketing support. • Expanded the Program Management team fourfold from 6 to 25, encompassing specialists across technical, video, email/banner marketing, and production domains, significantly enhancing departmental competencies and service scope.

• Amplified Warner Brothers account revenue from $1M to $3.6M within 1 year by collaborating with Business Analysts to dissect business needs, goals, and obstacles. • Conducted a comparative analysis of MarketLive’s standard solutions versus customized implementations for Warner Brothers; persuaded executive leadership and CEO on initial investments in customizations, illustrating potential uplift for Warner Brothers and other clients like Party City. • Strategized and realized global staffing solutions to provide Warner Brothers' e-commerce site with 24/7 support, leading to a 40% surge in consumer ease-of-use and sales in the first half of the year. • Capitalized on Warner Brothers’ H2 major launches to further grow the account by $2.5M, supporting expansive Music and Movie launch initiatives. • Managed a diverse team of 15, including project managers, engineers, and QA engineers, fostering a collaborative and performance-oriented environment • Formulated and advocated for practical solutions to complex problems by evaluating business and technical considerations, driving consensus on actionable recommendations. • Initiated and refined client roadmaps and program plans across multiple projects and cross-functional teams, ensuring coherent strategic progression.

• Directed and cultivated a cadre of senior-level program and project managers across the San Francisco and San Jose offices, fostering leadership and operational excellence. • Played a pivotal role in the executive pitch team, securing $25M in new client contracts, including high-profile engagements with Apple, Samsung, and VMware. • Orchestrated project administration protocols, including project setup, financials analysis, specific time and expense approval, internal status reporting, and client invoicing. • Developed, alongside Account Leads, incremental project forecasts, preparing accurate budgets and change orders for client review and approval.