Ronald Nguyen

-Launched and scaled a profitable brick-and-click retail outdoor lifestyle brand, achieving $250K+ in annual revenue in the first year through strategic digital and local marketing initiatives. -Developed and executed omni-channel marketing strategies including SEO-driven ecommerce campaigns, email marketing flows, and influencer partnerships. -Built the brand from the ground up: conducting market research, defining brand identity, sourcing inventory, and negotiating supplier agreements. -Manage social media presence across Instagram, Facebook, and TikTok, growing organic followers and maintaining an average engagement rate of 6.8%. -Implemented CRM tools (Klaviyo, Shopify, and Mailchimp) to track customer behavior, improve segmentation, and personalize communication for higher retention rates. -Oversee all sales forecasting, budget allocation, and monthly performance analysis, ensuring a positive ROI on ad spend and operational expenses.

-Spearheaded the company’s global marketing strategy, driving brand awareness and audience growth across digital platforms, resulting in a 45% increase in monthly engagement. -Recruited, trained, and managed a cross-functional marketing team including content creators, designers, and social media managers across 5 countries. -Oversaw content development and digital campaigns, optimizing performance through A/B testing, SEO strategy, and targeted social media advertising. -Produced, edited, and hosted a tech industry podcast that featured over 20 executive guests, growing the subscriber base by 300%. -Developed and managed marketing budgets, ensuring efficient allocation of spend across PPC, influencer partnerships, and email campaigns. -Implemented marketing automation tools (e.g., HubSpot, Mailchimp) to streamline lead generation and improve conversion tracking. -Conducted audience and competitor analysis to identify growth opportunities, refine messaging, and enhance market positioning. -Collaborated with sales leadership to align marketing initiatives with revenue goals and pipeline development.