Ronald Pasquale

With over 24 years of experience in the ATM industry, I am a passionate and driven leader who strives to provide the best service and solutions to my clients. I have extensive knowledge and expertise in leases, real estate, and transactions, as well as in managing and growing a successful independent sales organization (ISO) ATM company. I am motivated by the mission of ATM Advantage Inc. to increase staff productivity, maximize operational efficiency, improve performance, and offer enhanced cardholder experiences. As the president of ATM Advantage Inc., I oversee all aspects of the business, from sales and marketing, to operations and finance, to customer service and compliance. I am responsible for developing and executing the company's strategic vision, goals, and objectives, as well as maintaining strong relationships with key stakeholders, partners, and vendors. I have led the company to achieve multiple contracts, projects, and deals with various clients, including banks, credit unions, hotels, restaurants, and retail stores. I have also leveraged my skills and network to serve as a member of the NYC Soho Community Board 2, where I contributed to the review and approval of applications on new development and retail store expansion.